{"id":96277,"date":"2022-08-18T13:35:34","date_gmt":"2022-08-18T12:35:34","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/experts-top-five-hair-loss-facts\/"},"modified":"2025-11-07T11:05:57","modified_gmt":"2025-11-07T11:05:57","slug":"experts-top-five-hair-loss-facts","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/experts-top-five-hair-loss-facts\/","title":{"rendered":"EXPERT&#8217;S TOP FIVE HAIR LOSS FACTS"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;50&#8243; back_image=&#8221;91255&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;pageheader&#8221; uncode_shortcode_id=&#8221;678961&#8243; row_height_pixel=&#8221;500&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; 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text_font=&#8221;font-761606&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243; uncode_shortcode_id=&#8221;218576&#8243;]Nioxin, The Wella Corporation[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-338686&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-161249&#8243; css_animation=&#8221;curtain-words&#8221; text_align=&#8221;text-left&#8221; el_class=&#8221;pageheader&#8221; uncode_shortcode_id=&#8221;150249&#8243;]EXPERT&#8217;S TOP FIVE HAIR LOSS FACTS[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-445851&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Pieces of coverage&#8221; uncode_shortcode_id=&#8221;118724&#8243;]<span class=\"gradient-fill-span\">100<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;7&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;306415&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;781520&#8243;]For <a href=\"https:\/\/www.nioxin.com\/en-GB\">Nioxon<\/a>, (part of Wella Corporation) we delivered a\u00a0 creative PR package consisting of interactive digital assets, video and news generation. The hair care brand wanted coverage in national and lifestyle publications, educating their audience and engaging with their consumer market on the topic of hair loss.<\/p>\n<p>For the number 1 salon brand for thicker fuller looking hair, we conducted research through <a href=\"https:\/\/onepoll.com\/\">OnePoll,<\/a> surveying men and women over 25.<\/p>\n<p>Our broadcast and video team produced a video in support of Hair Loss Awareness month showcasing the common factors that could be causing hair loss, with insights from Trichologist Mark Blake.<\/p>\n<p>Our design studio, <a href=\"https:\/\/www.oathstudio.com\/\">Oath<\/a> created a quiz titled \u2018How much do you know about the hair on your head?\u2019, featuring a collection of multiple-choice questions on hair thinning, follicles and more.<\/p>\n<p>Nioxin achieved 100 pieces of coverage in Sun, Daily Express, Mirror, Metro and many more leading titles.[\/vc_column_text][vc_button hover_fx=&#8221;outlined&#8221; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2Fswnsdigital.com%2Fuk%2Fhow-much-do-you-know-about-hair%2F%3Ffbclid%3DIwAR2Rtx54kVRWmfBjBndrZivCAKQ1RtgJokDzDJKVu_u6SpsjpsGuDyXGjbw|target:_blank&#8221; uncode_shortcode_id=&#8221;114019&#8243;]Take the Quiz[\/vc_button][vc_button hover_fx=&#8221;outlined&#8221; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2F72point.coveragebook.com%2Fb%2Fcf25a4df03cd7dc1|target:_blank&#8221; uncode_shortcode_id=&#8221;890051&#8243;]View Coverage Summary[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;ratecard&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_speed=&#8221;500&#8243; radius=&#8221;sm&#8221; shadow=&#8221;sm&#8221; width=&#8221;1\/1&#8243;][uncode_block id=&#8221;90626&#8243; inside_column=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nioxin, Wella <\/p>\n","protected":false},"author":21,"featured_media":96278,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[262],"class_list":["post-96277","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-old"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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