{"id":96266,"date":"2022-09-22T16:56:45","date_gmt":"2022-09-22T15:56:45","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/bucket-spade-holidays\/"},"modified":"2025-11-07T11:05:56","modified_gmt":"2025-11-07T11:05:56","slug":"bucket-spade-holidays","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/bucket-spade-holidays\/","title":{"rendered":"Bucket & Spade Holidays"},"content":{"rendered":"

[vc_row row_height_percent=”50″ back_image=”91367″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”pageheader” uncode_shortcode_id=”107537″ row_height_pixel=”500″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”7″ mobile_width=”0″ width=”1\/1″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-jevc” overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”155571″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ expand_height=”yes” style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”160017″][vc_row_inner row_inner_height_percent=”100″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”200620″ limit_content=””][vc_column_inner column_width_percent=”90″ gutter_size=”2″ expand_height=”yes” style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ css_animation=”alpha-anim” animation_speed=”500″ width=”1\/2″ mobile_height=”300″ uncode_shortcode_id=”404143″][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”h3″ text_weight=”600″ text_transform=”uppercase” text_height=”fontheight-179065″ uncode_shortcode_id=”155956″]Vision Direct[\/vc_custom_heading][vc_custom_heading heading_semantic=”h1″ text_font=”font-761606″ text_size=”fontsize-338686″ text_weight=”700″ text_transform=”uppercase” text_height=”fontheight-161249″ css_animation=”curtain-words” text_align=”text-left” el_class=”pageheader” uncode_shortcode_id=”279434″]Bucket & Spade Holidays[\/vc_custom_heading][vc_empty_space empty_h=”1″][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-445851″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ text_align=”text-left” el_class=”bigstat” subheading=”Pieces of coverage” uncode_shortcode_id=”194911″]119\u00a0<\/span>[\/vc_custom_heading][vc_empty_space empty_h=”1″][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-445851″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ text_align=”text-left” el_class=”bigstat” subheading=”Video Views” uncode_shortcode_id=”116558″]421,000<\/span>[\/vc_custom_heading][vc_empty_space empty_h=”1″][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGRUJUOV9KSnpmbU0lMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column_inner][vc_column_inner column_width_percent=”80″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ width=”1\/2″ uncode_shortcode_id=”306415″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”128572″]We tested\u00a0beachgoers\u00a0with an interactive\u00a0game set up at Margate\u2019s iconic Dreamland location, asking them\u00a0to count the number of balls in a beach scene\u00a0that turned blurry, to highlight what can go wrong if you forget crucial items on your\u00a0staycation.<\/p>\n

The video content captured\u00a0the moment\u00a0holiday-goers\u00a0were\u00a0left confused,\u00a0reminding them\u00a0of the importance of remembering\u00a0essential items before setting off on holiday.<\/p>\n

This comes after 28% of poor-sighted Brits say they struggle to enjoy their seaside holiday when\u00a0they\u2019ve forgotten their contact lenses or glasses. We also\u00a0asked respondents to remember their favourite things about a \u2018bucket & spade\u2019\u00a0holiday, including\u00a0eating fish and chips on the beach and Mr Whippy ice cream.\u00a0In total, the campaign secured\u00a0119 pieces of media coverage\u00a0and 421,000 views on social media.[\/vc_column_text][vc_button hover_fx=”outlined” border_width=”0″ scale_mobile=”no” link=”url:https%3A%2F%2Fwww.72point.com%2Fwordpress%2Fwp-content%2Fuploads%2F2022%2F09%2F2022-09-14T12_46_59Z-8f98b3d696ffce80-min.pdf|target:_blank” uncode_shortcode_id=”157357″]View Coverage Summary[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”ratecard”][vc_column width=”1\/1″][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” animation_speed=”500″ radius=”sm” shadow=”sm” width=”1\/1″][uncode_block id=”90626″ inside_column=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Vision Direct<\/p>\n","protected":false},"author":20,"featured_media":96267,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[262],"class_list":["post-96266","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-old"],"yoast_head":"\nBucket & Spade Holidays - 72Point.<\/title>\n<meta name=\"description\" content=\"What's your favourite part of a seaside holiday? 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