{"id":96263,"date":"2022-10-18T12:32:01","date_gmt":"2022-10-18T11:32:01","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/menopause-symptoms\/"},"modified":"2025-11-07T11:05:56","modified_gmt":"2025-11-07T11:05:56","slug":"menopause-symptoms","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/menopause-symptoms\/","title":{"rendered":"Menopause Awareness"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;50&#8243; back_image=&#8221;91398&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;pageheader&#8221; uncode_shortcode_id=&#8221;529398&#8243; row_height_pixel=&#8221;500&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; 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gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;7&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;306415&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;192497&#8243;]<span data-contrast=\"auto\">Menopause is no longer on the hush hush.<\/span> Our campaign with Essity<span data-contrast=\"auto\">\u00a0aims to educate and spark debate on the symptoms of pre<\/span>-menopause, peri and post-menopause.<\/p>\n<p><span data-contrast=\"auto\">We carried out the UK\u2019s largest ever study into the menopause, discovering that women associate just 5 symptoms (hot flushes, night sweats, tiredness, sleep difficulties and irregular periods) with the natural stage of their life, when there are in fact 62. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We enlisted specialist Dr Naomi Potter to raise awareness of the lesser-known symptoms, such as weak bones and restless legs, to let the public know that these are also a completely normal part of the menopause.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our research arm of the business, OnePoll, carried out extensive research, polling 5,000 women pre-menopause, in peri and post-menopause to discover that women are still relatively clueless about what happens to their bodies.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Just one per cent of women were aware of unusual symptoms such as urinary frequency, and four in ten are unsure whether it can be hereditary in terms of the age it starts, or symptoms suffered.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The campaign supports Essity\u2019s launch of a new online menopause <a href=\"https:\/\/www.issviva.co.uk\">community<\/a> <\/span><span data-contrast=\"auto\"> and has lead to the production of a series of educational packs to help women understand about the menopause and it\u2019s impact on their physical condition.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>We are proud to be part of this important conversation.[\/vc_column_text][vc_button hover_fx=&#8221;outlined&#8221; 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