{"id":96260,"date":"2023-07-30T18:56:13","date_gmt":"2023-07-30T17:56:13","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/hidden-value\/"},"modified":"2025-11-07T11:05:55","modified_gmt":"2025-11-07T11:05:55","slug":"hidden-value","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/hidden-value\/","title":{"rendered":"Hidden Value"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;90&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;126329&#8243; row_height_pixel=&#8221;500&#8243; el_class=&#8221;portfolio-header-block&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; back_image=&#8221;96261&#8243; back_image_auto=&#8221;yes&#8221; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;20&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; radius=&#8221;lg&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;954459&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;894255&#8243; el_class=&#8221;portfolio-header-client&#8221;]Motorpoint[\/vc_custom_heading][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-561908&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;955514&#8243;]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; 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medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_column_text uncode_shortcode_id=&#8221;552693&#8243;]We launched our visual assets\u00a0to media alongside\u00a0a research-led story. We asked 2,000 drivers about their cars, and the stats showed that almost half (48 per cent) of motorists felt their vehicle had hidden capabilities. We asked if they\u2019d discovered any new features during car ownership, and 38 per cent said they\u2019d accidentally triggered a hidden feature, and 44 per cent said a friend or family member had alerted them to something they didn\u2019t know about.<\/p>\n<p>We launched our visual assets\u00a0to media alongside\u00a0a research-led story. We asked 2,000 drivers about their cars, and the stats showed that almost half (48 per cent) of motorists felt their vehicle had hidden capabilities. We asked if they\u2019d discovered any new features during car ownership, and 38 per cent said they\u2019d accidentally triggered a hidden feature, and 44 per cent said a friend or family member had alerted them to something they didn\u2019t know about.<\/p>\n<p>With value for money in the spotlight more than ever, Hidden Value demonstrated the importance of scrutinising your car\u2019s spec before making a purchase to ensure it meets your needs.<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_single_image media=&#8221;93628&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;118414&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; 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