{"id":96238,"date":"2024-01-12T13:29:48","date_gmt":"2024-01-12T13:29:48","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/taylor-herring-sky-kids\/"},"modified":"2025-11-07T11:05:28","modified_gmt":"2025-11-07T11:05:28","slug":"taylor-herring-sky-kids","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/taylor-herring-sky-kids\/","title":{"rendered":"British Childhood Characters"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”126329″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”96239″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” radius=”lg” width=”1\/1″ uncode_shortcode_id=”119120″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”189693″ el_class=”portfolio-header-client”]Taylor Herring & Sky Kids[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”160582″ el_class=”portfolio-introtext”]Taylor Herring was tasked with launching Sky Kid\u2019s TV channel to target children under 7. To appeal to both the parents and the children, they came up with a creative based around bringing to life famous childhood characters using different mediums.<\/p>\n

The campaign saw the erection of a 10 foot tall Morph statue over looking Tower Bridge, an illuminated sculpture of Miffy on the Southbank and the world\u2019s largest Where\u2019s Wally puzzle, painted on a wall in Shoreditch.[\/vc_column_text][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”206336″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”93900″ media_width_percent=”100″ shape=”img-round” radius=”std” uncode_shortcode_id=”756152″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”853702″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading heading_semantic=”p” text_font=”font-147470″ text_size=”fontsize-993625″ text_weight=”600″ sub_reduced=”yes” uncode_shortcode_id=”629324″ el_class=”portfolio-subheader”]Research & Distribution[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”397952″]The brief was to generate as much coverage as possible to draw interest to the new TV channel. Taylor Herring enlisted 72Point to film the campaign video, conduct the research and distribute the story on the news wire.<\/p>\n

We are a trusted partner of Taylor Herring\u2019s to support the generation of reems of coverage for their clients by working closely with the team to create quality content to reach the millions and appease the end clients.[\/vc_column_text][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”521168″ back_color_type=”uncode-solid” back_color_solid=”#f6cbe2″][vc_column width=”1\/1″][vc_custom_heading text_color=”color-495040″ heading_semantic=”p” text_size=”h1″ css_animation=”marquee-scroll” marquee_clone=”yes” uncode_shortcode_id=”145943″ text_color_type=”uncode-palette”]97 pieces of coverage \u2733\ufe0e[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”127266″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”491478″][\/vc_column][vc_column width=”3\/4″][vc_custom_heading heading_semantic=”p” text_font=”font-147470″ text_size=”fontsize-993625″ text_weight=”600″ sub_reduced=”yes” uncode_shortcode_id=”271768″ el_class=”portfolio-subheader”]Newsworthy Stats With Sky Kid’s Messaging[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”295904″]We took Taylor Herring\u2019s creative on board and drafted a news story to issue alongside the video and pictures captured by the 72Point and PinPep team.<\/p>\n

On top of this, we conducted research to find out the nation\u2019s favourite children\u2019s characters of all time \u2013 with Morph coming in the third spot.<\/p>\n

We advised on how to draft the survey to ensure the client\u2019s needs are met and balanced this with the requirements of the Market Research Society. We built in contingency plans to ensure newsworthy stats seamlessly fell in line with Sky Kid\u2019s messaging.<\/p>\n

The campaign achieved almost 100 (97) pieces of coverage across print, digital, national and regional publications.<\/p>\n

If you have a strong creative in mind, we can distribute the story and film the activation to unlock national coverage.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”93191″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Taylor Herring & Sky Kids<\/p>\n","protected":false},"author":20,"featured_media":96239,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[239,240,244,247,254,258],"class_list":["post-96238","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-news-generation-services","portfolio_category-pr","portfolio_category-photography","portfolio_category-research","portfolio_category-video","portfolio_category-agencies"],"yoast_head":"\nBritish Childhood Characters - 72Point.<\/title>\n<meta name=\"description\" content=\"Taylor Herring enlisted 72Point to film the campaign video, conduct the research and distribute the story on the news wire.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/taylor-herring-sky-kids\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"British Childhood Characters - 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