{"id":96209,"date":"2024-01-15T14:47:51","date_gmt":"2024-01-15T14:47:51","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/happiest-song-ever\/"},"modified":"2025-11-07T11:05:22","modified_gmt":"2025-11-07T11:05:22","slug":"happiest-song-ever","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/happiest-song-ever\/","title":{"rendered":"Happiest Song Ever Recorded"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;90&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;126329&#8243; row_height_pixel=&#8221;500&#8243; el_class=&#8221;portfolio-header-block&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; back_image=&#8221;96210&#8243; back_image_auto=&#8221;yes&#8221; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;20&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; radius=&#8221;lg&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;427485&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;428760&#8243; el_class=&#8221;portfolio-header-client&#8221;]The Romans[\/vc_custom_heading][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-561908&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;955514&#8243;]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;108785&#8243;][vc_column width=&#8221;2\/3&#8243;][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;344806&#8243; el_class=&#8221;portfolio-introtext&#8221;]Muller Light, one of the UK\u2019s leading yogurt brands, wanted to commission a project exploring SAD and how music can impact your mood \u2013 with the aim to raise awareness about its range in Q1 of 2023.<\/p>\n<p>Using expert insight, consumer research and creative design, the project landed widespread national and regional media coverage in the likes of the Daily Mail and Metro.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;206336&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;853702&#8243;][vc_column width=&#8221;2\/3&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-147470&#8243; text_size=&#8221;fontsize-993625&#8243; text_weight=&#8221;600&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;133314&#8243; el_class=&#8221;portfolio-subheader&#8221;]The Formula For A Happy Song[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;122859&#8243;]When you\u2019re feeling the January blues it\u2019s tempting to put on sad music and wallow \u2013 but science shows that listening to upbeat happy songs can trigger a dopamine release that lightens your mood.<\/p>\n<p>With this in mind, Muller Light planned to team up with a leading music buff to reveal what the formula is to create a happy song \u2013 including everything from BPM to song structure.<\/p>\n<p>The yoghurt maker planned to record their own track \u2013 \u2018The Lighter Note\u2019 \u2013 incorporating these elements to make the ultimate happy song. And for every stream of the track, they would donate \u00a31 to a mental health charity.<\/p>\n<p>The formula would also be used to discover what top 10 popular songs had previously incorporated these elements.<\/p>\n<p>We were approached to review the newsworthiness of the planned activation and consider ways in which the project can be amplified in order to make a splash in the media.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;521168&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#f6cbe2&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-495040&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; css_animation=&#8221;marquee-scroll&#8221; marquee_clone=&#8221;yes&#8221; uncode_shortcode_id=&#8221;168636&#8243; text_color_type=&#8221;uncode-palette&#8221;]51 pieces of coverage \u2733\ufe0e[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_raw_html]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[\/vc_raw_html][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-147470&#8243; text_size=&#8221;fontsize-993625&#8243; text_weight=&#8221;600&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;288031&#8243; el_class=&#8221;portfolio-subheader&#8221;]Scientific Research For the PR Campaign[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;762918&#8243;]To give the story maximum credibility, it was essential the Muller Light teamed up with a leading expert in their field to talk with authority about the subject matter.<\/p>\n<p>The formula needed to be in-depth to ensure the project had a scientific stamp of approval, but also not so jargon heavy it deterred readers.<\/p>\n<p>It was also suggested research of music lovers would build on the themes identified by the expert \u2013 this would explore what people considered to be the happiest song of all time to see if it aligned with the science.<\/p>\n<p>This would also provide us with more information about the importance happy music plays in people\u2019s day to day lives and how often people find themselves putting on a happy song to boost their mood.<\/p>\n<p>The data from this research would also allow us to break it down by region to create an engaging infographic to allow readers to delve further into the findings from their part of the world.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; 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uncode_shortcode_id=&#8221;870433&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;304455&#8243; subheading=&#8221;Pieces of coverage&#8221;]51[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;140254&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;154725&#8243; subheading=&#8221;Top tier coverage&#8221;]28[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-147470&#8243; text_size=&#8221;fontsize-993625&#8243; text_weight=&#8221;600&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;876116&#8243; el_class=&#8221;portfolio-subheader&#8221;]Media Coverage[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;105987&#8243;]The campaign landed 51 pieces of coverage \u2013 28 of which were top tier. This included 33 links to the track Muller Light produced on Soundcloud.<\/p>\n<p>Expert led stories are sought after by news desks across the country, adding a fascinating new element and insight to a topic which can boost a brands message. Get in touch with us to see how an expert and enhance your campaign.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;93191&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>capture Comms &#038; Foxy Bingo<\/p>\n","protected":false},"author":20,"featured_media":96210,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[237,244,247,258],"class_list":["post-96209","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-design","portfolio_category-photography","portfolio_category-research","portfolio_category-agencies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Happiest Song Ever Recorded - 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