{"id":96206,"date":"2024-01-15T17:49:01","date_gmt":"2024-01-15T17:49:01","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/air-travel-hacks\/"},"modified":"2025-11-07T11:05:22","modified_gmt":"2025-11-07T11:05:22","slug":"air-travel-hacks","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/air-travel-hacks\/","title":{"rendered":"Air Travel Hacks"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;90&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;126329&#8243; row_height_pixel=&#8221;500&#8243; el_class=&#8221;portfolio-header-block&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; back_image=&#8221;96207&#8243; back_image_auto=&#8221;yes&#8221; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;20&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; radius=&#8221;lg&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;104656&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;547354&#8243; el_class=&#8221;portfolio-header-client&#8221;]Expedia[\/vc_custom_heading][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-561908&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;955514&#8243;]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;108785&#8243;][vc_column width=&#8221;2\/3&#8243;][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;101241&#8243; el_class=&#8221;portfolio-introtext&#8221;]Travel giant, Expedia, release an annual Air Travel Hacks report, with the Airline Reporting Corporation to position the company as experts in the travel industry.<\/p>\n<p>We were tasked with using Expedia\u2019s own data to create a news story, bolstered with OnePoll stats.<\/p>\n<p>The campaign explained how you could save a quarter on plane tickets and have a stress free experience if you follow the advice set out \u2013 including booking 162 \u2013 180 days before departure and flying on a Friday in January to avoid cancellations.<\/p>\n<p>We were asked to showcase Expedia\u2019s internal data to create a newsworthy story about the cheapest and most stress free times to book a flight. The report was set to position Expedia as a trusted company in the travel space.<\/p>\n<p>We combined this data with OnePoll research which revealed the top worried travellers have when they fly to create a fully rounded news story to generate the maximum amount of coverage.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;206336&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;521168&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#f6cbe2&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-495040&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; css_animation=&#8221;marquee-scroll&#8221; marquee_clone=&#8221;yes&#8221; uncode_shortcode_id=&#8221;190878&#8243; text_color_type=&#8221;uncode-palette&#8221;]135 pieces of coverage \u2733\ufe0e[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;853702&#8243;][vc_column width=&#8221;2\/3&#8243;][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_column_text uncode_shortcode_id=&#8221;190720&#8243;]We\u2019ve demonstrated our international research capabilities with Expedia numerous times and the team understand how strong stats can lead to a wide spread of media coverage, whether it\u2019s internal or external data.<\/p>\n<p>We considered the stats provided by the brand to come up with an angle fit for the national press and brainstormed a supporting angle using OnePoll research to back up the stats provided by the brand.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;lg&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;153716&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;125575&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;870433&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;142167&#8243; subheading=&#8221;Pieces of coverage&#8221;]135[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;140254&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;102924&#8243; subheading=&#8221;Estimated views&#8221;]2.48M[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;127266&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;491478&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-147470&#8243; text_size=&#8221;fontsize-993625&#8243; text_weight=&#8221;600&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;148844&#8243; el_class=&#8221;portfolio-subheader&#8221;]Multimedia Coverage Results[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;390790&#8243;]The campaign generated an outstanding 135 pieces of coverage across national and regional news titles. It led to an estimated 2.48million views and print circulation of 3.54million.<\/p>\n<p>If you are an established brand with strong sets of internal data, feel free to send it across to us, to see if we can make a story out of it.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;93191&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Expedia<\/p>\n","protected":false},"author":20,"featured_media":96207,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[239,247,261],"class_list":["post-96206","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-news-generation-services","portfolio_category-research","portfolio_category-brands"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Air Travel Hacks - 72Point.<\/title>\n<meta name=\"description\" content=\"72Point worked with Expedia to utilise their internal data and create a media story around the top travel hacks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Air Travel Hacks - 72Point.\" \/>\n<meta property=\"og:description\" content=\"72Point worked with Expedia to utilise their internal data and create a media story around the top travel hacks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T11:05:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2024\/01\/john-mcarthur-X_MOr6oa4-k-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/\",\"url\":\"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/\",\"name\":\"Air Travel Hacks - 72Point.\",\"isPartOf\":{\"@id\":\"https:\/\/www.72point.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2024\/01\/john-mcarthur-X_MOr6oa4-k-unsplash-scaled.jpg\",\"datePublished\":\"2024-01-15T17:49:01+00:00\",\"dateModified\":\"2025-11-07T11:05:22+00:00\",\"description\":\"72Point worked with Expedia to utilise their internal data and create a media story around the top travel hacks.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/#primaryimage\",\"url\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2024\/01\/john-mcarthur-X_MOr6oa4-k-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2024\/01\/john-mcarthur-X_MOr6oa4-k-unsplash-scaled.jpg\",\"width\":2560,\"height\":1676},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.72point.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/www.72point.com\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Air Travel Hacks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.72point.com\/#website\",\"url\":\"https:\/\/www.72point.com\/\",\"name\":\"72Point.\",\"description\":\"Creative PR Agency | Unrivalled Media Distribution | 72Point\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.72point.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Air Travel Hacks - 72Point.","description":"72Point worked with Expedia to utilise their internal data and create a media story around the top travel hacks.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/","og_locale":"en_US","og_type":"article","og_title":"Air Travel Hacks - 72Point.","og_description":"72Point worked with Expedia to utilise their internal data and create a media story around the top travel hacks.","og_url":"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/","og_site_name":"72Point.","article_modified_time":"2025-11-07T11:05:22+00:00","og_image":[{"width":2560,"height":1676,"url":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2024\/01\/john-mcarthur-X_MOr6oa4-k-unsplash-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/","url":"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/","name":"Air Travel Hacks - 72Point.","isPartOf":{"@id":"https:\/\/www.72point.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/#primaryimage"},"image":{"@id":"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/#primaryimage"},"thumbnailUrl":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2024\/01\/john-mcarthur-X_MOr6oa4-k-unsplash-scaled.jpg","datePublished":"2024-01-15T17:49:01+00:00","dateModified":"2025-11-07T11:05:22+00:00","description":"72Point worked with Expedia to utilise their internal data and create a media story around the top travel hacks.","breadcrumb":{"@id":"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/#primaryimage","url":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2024\/01\/john-mcarthur-X_MOr6oa4-k-unsplash-scaled.jpg","contentUrl":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2024\/01\/john-mcarthur-X_MOr6oa4-k-unsplash-scaled.jpg","width":2560,"height":1676},{"@type":"BreadcrumbList","@id":"https:\/\/www.72point.com\/en\/portfolio\/air-travel-hacks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.72point.com\/us\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.72point.com\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Air Travel Hacks"}]},{"@type":"WebSite","@id":"https:\/\/www.72point.com\/#website","url":"https:\/\/www.72point.com\/","name":"72Point.","description":"Creative PR Agency | Unrivalled Media Distribution | 72Point","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.72point.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio\/96206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/comments?post=96206"}],"version-history":[{"count":1,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio\/96206\/revisions"}],"predecessor-version":[{"id":96228,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio\/96206\/revisions\/96228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/media\/96207"}],"wp:attachment":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/media?parent=96206"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio_category?post=96206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}