{"id":96203,"date":"2024-01-15T19:44:44","date_gmt":"2024-01-15T19:44:44","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/spider-man-no-way-home\/"},"modified":"2025-11-07T11:05:22","modified_gmt":"2025-11-07T11:05:22","slug":"spider-man-no-way-home","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/spider-man-no-way-home\/","title":{"rendered":"Spider-man: No Way Home"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”156471″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”94306″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” radius=”lg” width=”1\/1″ uncode_shortcode_id=”482264″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”213523″ el_class=”portfolio-header-client”]Sony<\/p>\n

[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”676558″ el_class=”portfolio-introtext”]To mark the launch of Sony Picture\u2019s Spider-Man: No Way Home, we launched an integrated campaign that broke the internet<\/span><\/strong><\/p>\n

As box office smash \u2018Spider-man No Way Home\u2019 swung its way home entertainment services, Sony teamed up with PLAY to deliver a PR, social and influencer strategy that built on the mammoth success the film saw on its theatrical release.<\/span><\/p>\n

Our joint campaign saw the recreation of the three-way Spider-man meme with Tom Holland, Andrew Garfield and Tobey Maguire, fresh dance routines using Diversity\u2019s Perri Kiely, a Spidey-suit clad Mason Mount, and Mumsnet partnership, and a press campaign utilising EPK footage.<\/span><\/p>\n

The campaign contributed to Spider-Man: No Way Home being the #1 digital download title of all time, and half a million sales in its first week.<\/span><\/p>\n

Winning a 2022 base award and nominated for PR Week 2023’s \u2018Best integrated Campaign\u2019.<\/span><\/p>\n

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capture Comms & Foxy Bingo<\/p>\n","protected":false},"author":20,"featured_media":96204,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[240,254,256,261],"class_list":["post-96203","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-pr","portfolio_category-video","portfolio_category-social","portfolio_category-brands"],"yoast_head":"\nSpider-man: No Way Home - 72Point.<\/title>\n<meta name=\"description\" content=\"To mark the launch of Sony Picture\u2019s Spider-Man: No Way Home, we launched an integrated campaign that broke the internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/spider-man-no-way-home\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spider-man: No Way Home - 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