{"id":96200,"date":"2024-01-16T10:45:35","date_gmt":"2024-01-16T10:45:35","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/ultimate-wedding-planner\/"},"modified":"2025-11-07T11:05:21","modified_gmt":"2025-11-07T11:05:21","slug":"ultimate-wedding-planner","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/ultimate-wedding-planner\/","title":{"rendered":"Ultimate Wedding Planner"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;90&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;126329&#8243; row_height_pixel=&#8221;500&#8243; el_class=&#8221;portfolio-header-block&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; back_image=&#8221;96201&#8243; back_image_auto=&#8221;yes&#8221; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;20&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; radius=&#8221;lg&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;211114&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;163627&#8243; el_class=&#8221;portfolio-header-client&#8221;]BBC[\/vc_custom_heading][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-561908&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;955514&#8243;]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;108785&#8243;][vc_column width=&#8221;2\/3&#8243;][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;416220&#8243; el_class=&#8221;portfolio-introtext&#8221;]<span class=\"TextRun SCXW238733992 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238733992 BCX0\">A <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW238733992 BCX0\">brand ne<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW238733992 BCX0\">w<\/span><span class=\"NormalTextRun SCXW238733992 BCX0\"> TV show called Ultimate Wedding Planner, <\/span><span class=\"NormalTextRun SCXW238733992 BCX0\">launched<\/span><span class=\"NormalTextRun SCXW238733992 BCX0\"> on <\/span><\/span><a class=\"Hyperlink SCXW238733992 BCX0\" href=\"https:\/\/www.bbc.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW238733992 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW238733992 BCX0\" data-ccp-charstyle=\"Hyperlink\">BBC<\/span><\/span><\/a><span class=\"TextRun SCXW238733992 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238733992 BCX0\"> Two in August 2023.<\/span><span class=\"NormalTextRun SCXW238733992 BCX0\"> To promote the<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238733992 BCX0\">programm<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238733992 BCX0\">e<\/span><span class=\"NormalTextRun SCXW238733992 BCX0\">, our client<\/span> <span class=\"NormalTextRun SCXW238733992 BCX0\">sough<\/span><span class=\"NormalTextRun SCXW238733992 BCX0\">t<\/span><span class=\"NormalTextRun SCXW238733992 BCX0\"> to gain press interviews with Raj Somaiya.<\/span><\/span><span class=\"EOP SCXW238733992 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our team were tasked with gaining coverage on sites such as Mail Online, The Sun, The Mirror and Daily Express. We needed to create a news story around the show\u2019s themes of love, creativity and inclusivity. It\u2019s a feel good, wholesome show which needed to be reflected in coverage.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The target audience was female millennials, people getting married\/ planning a wedding, reality entertainment fans, with the aim to drive viewership of the programme.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Once the brief had been received, a group of news, lifestyle, and media experts from the 72Point team met to discuss how our services could meet the client\u2019s KPIs. The result of this session was three survey-based news stories with weddings as the sole focus.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The team made sure each of the ideas stood a good chance of landing on the client\u2019s coverage wish list while ensuring the tone of voice remained positive and generating strong talking points for the potential readership.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;206336&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;521168&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#f6cbe2&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-495040&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; css_animation=&#8221;marquee-scroll&#8221; marquee_clone=&#8221;yes&#8221; uncode_shortcode_id=&#8221;810734&#8243; text_color_type=&#8221;uncode-palette&#8221;]83 pieces of coverage \u2733\ufe0e[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;853702&#8243;][vc_column width=&#8221;2\/3&#8243;][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_column_text uncode_shortcode_id=&#8221;164023&#8243;]<span class=\"TextRun SCXW242151519 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW242151519 BCX0\">The final idea chosen by the client was <\/span><span class=\"NormalTextRun SCXW242151519 BCX0\">\u2018<\/span><span class=\"NormalTextRun SCXW242151519 BCX0\">The Perfect Wedding<\/span><span class=\"NormalTextRun SCXW242151519 BCX0\">\u2019<\/span><span class=\"NormalTextRun SCXW242151519 BCX0\">.<\/span><span class=\"NormalTextRun SCXW242151519 BCX0\"> The angle meant polling Brits who have attended a wedding and asking them to divulge their opinions on what makes the perfect wedding. <\/span><span class=\"NormalTextRun SCXW242151519 BCX0\">It\u2019s<\/span><span class=\"NormalTextRun SCXW242151519 BCX0\"> an angle that is tied into all the show\u2019s themes and key points. Such as the location, the band, the number of guests and food options \u2013 all considerations the wedding planners will have to think about on their journeys.<\/span><\/span><span class=\"EOP SCXW242151519 BCX0\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;lg&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;153716&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;125575&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;870433&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;726343&#8243; subheading=&#8221;Pieces of coverage&#8221;]83[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;140254&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;122817&#8243; subheading=&#8221;Online Readership&#8221;]205M[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;127266&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;491478&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-147470&#8243; text_size=&#8221;fontsize-993625&#8243; text_weight=&#8221;600&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;148844&#8243; el_class=&#8221;portfolio-subheader&#8221;]Multimedia Coverage Results[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;136889&#8243;]<span data-contrast=\"auto\">As a result, the project landed on almost all of the client\u2019s target news sites such as <a href=\"https:\/\/www.thesun.co.uk\/fabulous\/23780168\/ingredients-perfect-wedding-revealed-guests-spend-hold\/\" target=\"_blank\" rel=\"noopener\">The Sun<\/a>, The Mirror, The Metro, Daily Express and Daily Star. Overall, it gained an online readership of 205 million, 83 pieces of coverage and 15 sites with a Domain Authority of 70+.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The news copy was able to include quotes from Raj Somaiya as requested by BBC Studios, positioning him as an expert wedding planner.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;93191&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>BBC Studios<\/p>\n","protected":false},"author":20,"featured_media":96201,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[239,247,261],"class_list":["post-96200","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-news-generation-services","portfolio_category-research","portfolio_category-brands"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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