{"id":96189,"date":"2024-01-22T18:06:28","date_gmt":"2024-01-22T18:06:28","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/influencereventpinotandpicasso\/"},"modified":"2025-11-07T11:05:20","modified_gmt":"2025-11-07T11:05:20","slug":"influencereventpinotandpicasso","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/influencereventpinotandpicasso\/","title":{"rendered":"Pinot & Picasso Influencer Event"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”156471″ row_height_pixel=”500″ el_class=”portfolio-header-block” shape_dividers=””][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”96187″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” radius=”lg” width=”1\/1″ uncode_shortcode_id=”180417″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”181666″ el_class=”portfolio-header-client”]Pinot & Picasso[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”178444″ el_class=”portfolio-introtext”]Our 72Point PLAY team launched Australia\u2019s #1 sip & paint experience in Shoreditch with an influencer event.<\/span><\/p>\n

To celebrate the opening of Pinot & Picasso\u2019s Sip and Paint experience in Shoreditch, we invited down some of London\u2019s hottest influencers to take part in the festivities and create a buzz on their opening night.<\/span><\/p>\n

Bringing the authenticity of Pinot & Picasso to life by mixing fun, art and a glass of something delicious, the event advertised the perfect night out in London. The pop-up influencer night started with a splash of colour with their first themed night and innovative concept of \u2018Neon Nights\u2019, the Glow In The Dark Paint Party special.<\/span><\/p>\n

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The event gained attraction on social media with the 50 influencers posting on their Instagram story, TikTok videos, Instagram Reel and YouTube vlogs. With 100% attendance, we achieved 44 x links to Pinot and Picasso\u2019s home page and 140,363\u200b combined organic reach.<\/span><\/p>\n

\"\"<\/p>\n

The campaign also placed Pinot & Picasso on the top of Google’s search rankings on day 1 of launch.<\/p>\n

We also gained coverage in Metro Slice and invited them separately to continue the buzz.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”206336″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”521168″ back_color_type=”uncode-solid” back_color_solid=”#f6cbe2″][vc_column width=”1\/1″][vc_custom_heading text_color=”color-495040″ heading_semantic=”p” text_size=”h1″ css_animation=”marquee-scroll” marquee_clone=”yes” uncode_shortcode_id=”100919″ text_color_type=”uncode-palette”]44 links to their homepage \u2733\ufe0e[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”93191″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

capture Comms & Foxy Bingo<\/p>\n","protected":false},"author":20,"featured_media":96187,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[240,244,256,261],"class_list":["post-96189","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-pr","portfolio_category-photography","portfolio_category-social","portfolio_category-brands"],"yoast_head":"\nPinot & Picasso Influencer Event - 72Point.<\/title>\n<meta name=\"description\" content=\"Our 72Point PLAY team launched Australia\u2019s #1 sip & paint experience in Shoreditch with an influencer event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/influencereventpinotandpicasso\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinot & Picasso Influencer Event - 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