{"id":96183,"date":"2024-01-23T19:46:36","date_gmt":"2024-01-23T19:46:36","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/pooch-protector\/"},"modified":"2025-11-07T11:05:19","modified_gmt":"2025-11-07T11:05:19","slug":"pooch-protector","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/pooch-protector\/","title":{"rendered":"Pooch Protector"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”156471″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”94039″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” radius=”lg” width=”1\/1″ uncode_shortcode_id=”205378″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”969886″ el_class=”portfolio-header-client”]Hoo[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”151242″ el_class=”portfolio-introtext”]Hotel booking platform hoo set out on a valiant mission to prepare the UK’s pooch\u2019s for the Summer holidays.<\/span><\/strong><\/p>\n

In our third campaign with the hotel booking specialists, we turned our attention to man\u2019s best friend and the danger of sun exposure to dogs and created the pooch protector. A brand new doggy sun cream brand to get the nation’s pups to slip, slap, slop this summer.<\/span><\/p>\n

The pandemic and lockdown caused a surge of new dog owners with an estimated 3.2 million households welcoming a furry friend during this period. So we teamed up with vet Dr Anna Ewers Clark from the Blue cross to give new owners the top tips on dog safety in the sun.<\/span><\/p>\n

We also created a brand new public service video that gave new dog-owners the top tips on how to apply pooch protector to their pups, and shot and produced a tongue-in-cheek, eighties-style infomercial.<\/span><\/p>\n

This campaign outstanding level of both national and lifestyle coverage including hits in the Times & Daily Mail.<\/span><\/p>\n

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capture Comms & Foxy Bingo<\/p>\n","protected":false},"author":20,"featured_media":96184,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[240,244,261],"class_list":["post-96183","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-pr","portfolio_category-photography","portfolio_category-brands"],"yoast_head":"\nPooch Protector - 72Point.<\/title>\n<meta name=\"description\" content=\"In our third campaign with hoo, we turned our attention to man\u2019s best friend and the danger of sun exposure to dogs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/pooch-protector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pooch Protector - 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