{"id":96154,"date":"2024-01-23T19:52:11","date_gmt":"2024-01-23T19:52:11","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/short-back-enterprise\/"},"modified":"2025-11-07T11:05:12","modified_gmt":"2025-11-07T11:05:12","slug":"short-back-enterprise","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/short-back-enterprise\/","title":{"rendered":"Short, Back & Enterprise"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”156471″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”96155″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” radius=”lg” width=”1\/1″ uncode_shortcode_id=”806793″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”305043″ el_class=”portfolio-header-client”]Paramount[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”153909″ el_class=”portfolio-introtext”]To commemorate Star Trek Day on Thursday 8 Sept, Paramount+ opened a unisex salon offering nothing but haircuts from the iconic Star Trek franchise.<\/span><\/strong><\/p>\n

\u201cHow can we commemorate World Star Trek Day with something new for the fans?\u201d Paramount+ asked us.<\/span><\/p>\n

Our response: let\u2019s open a pop-up salon called Short, Back & Enterprise – offering iconic haircuts from the Star Trek franchise.<\/span><\/p>\n

Customers were able to choose from one of nine styles including Spock\u2019s infamous five point cut and Six of Nine\u2019s up-do.<\/span><\/p>\n

Situated in Brighton \u2013 the town with the largest number of Klingon speakers, according to our commissioned national poll \u2013 hordes fans descended. Heaps of national, regional and broadcast press drove out-of-this-world bookings.<\/span><\/p>\n

Local and national press were sent video and image content; with a few live radio interviews taking place on launch day too<\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”206336″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”521168″ back_color_type=”uncode-solid” back_color_solid=”#f6cbe2″][vc_column width=”1\/1″][vc_custom_heading text_color=”color-495040″ heading_semantic=”p” text_size=”h1″ css_animation=”marquee-scroll” marquee_clone=”yes” uncode_shortcode_id=”724731″ text_color_type=”uncode-palette”]29 pieces of coverage \u2733\ufe0e[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”93191″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

capture Comms & Foxy Bingo<\/p>\n","protected":false},"author":20,"featured_media":96155,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[240,261],"class_list":["post-96154","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-pr","portfolio_category-brands"],"yoast_head":"\nShort, Back & Enterprise - 72Point.<\/title>\n<meta name=\"description\" content=\"To commemorate Star Trek Day on Thursday 8 Sept, Paramount+ opened a unisex salon offering nothing but haircuts from the Star Trek franchise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/short-back-enterprise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Short, Back & Enterprise - 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