{"id":96146,"date":"2024-01-30T17:25:01","date_gmt":"2024-01-30T17:25:01","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/sidehustlepersonalitytest\/"},"modified":"2025-11-07T11:05:11","modified_gmt":"2025-11-07T11:05:11","slug":"sidehustlepersonalitytest","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/sidehustlepersonalitytest\/","title":{"rendered":"Side Hustle Personality Test"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”126329″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”96147″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” radius=”lg” width=”1\/1″ uncode_shortcode_id=”251880″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”419615″ el_class=”portfolio-header-client”]Osome[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”186104″ el_class=”portfolio-introtext”]With the pandemic turning people into budding entrepreneurs, we helped business assistant Osome reach as many of them as possible with a test and international coverage that generated heaps of leads!<\/span><\/p>\n

We tapped into the new generation of founders by putting a spin on the traditional careers test and using experts to create the \u2018side-hustle personality test\u2019.<\/span><\/p>\n

While the test highlighted and affirmed participants personal talents inspiring them to chase their dreams, it also drove them directly to Osome\u2019s website where they could find the necessary support.<\/span><\/p>\n

We launched the quiz alongside research highlighting the nation\u2019s barriers to going it alone. The campaign secured coverage across both their Singapore and UK markets \u2013 exactly where our insight found our key target audience were reading their news \u2013 including GQ, Joe.co.uk and Mirror. This international campaign was shortlisted in PRCA’s Digital Awards.<\/span><\/p>\n

The campaign resulted in:<\/p>\n