{"id":96143,"date":"2024-02-01T17:19:17","date_gmt":"2024-02-01T17:19:17","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/officeproductivity\/"},"modified":"2025-11-07T11:05:10","modified_gmt":"2025-11-07T11:05:10","slug":"officeproductivity","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/officeproductivity\/","title":{"rendered":"Office Productivity"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”126329″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”96144″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” radius=”lg” width=”1\/1″ uncode_shortcode_id=”168230″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”326593″ el_class=”portfolio-header-client”]Office Freeedom[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”116403″ el_class=”portfolio-introtext”]<\/p>\n

London is a key business area for Office Freedom so we were tasked with generating lots of interest and coverage in and around the capital.<\/span><\/p>\n

By using productivity as the story hook, we commissioned research to find out when employees are the most productive and when they hit a slump during a typical working day.<\/span><\/p>\n

We utilised the OnePoll market research and worked with our design experts, Oath, to showcase when office workers are at their most and least productive during the work day – split by region in the UK which effectively highlighted the different areas of the country.<\/span><\/p>\n

Our campaign page was the second most visited page behind the home page for two weeks after going live and also gained lots of new backlinks.<\/span><\/p>\n

Besides hitting the SEO goals, the story secured widespread national coverage as well as being mentioned on BBC Breakfast.<\/span><\/p>\n

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\u201cWorking with you during our digital campaigns, we felt that having you involved gave us more reassurance about achieving our KPIs.<\/span><\/p>\n

Given your skills and experience, this was the reason why we also initiated the conversation about having you on as lead SEO for the development of our new website.\u201d – Julie Kold, CMO, Office Freedom<\/strong><\/span><\/p>\n

\"\"[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”206336″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”521168″ back_color_type=”uncode-solid” back_color_solid=”#f6cbe2″][vc_column width=”1\/1″][vc_custom_heading text_color=”color-495040″ heading_semantic=”p” text_size=”h1″ css_animation=”marquee-scroll” marquee_clone=”yes” uncode_shortcode_id=”175212″ text_color_type=”uncode-palette”]69 average DA of new links \u2733\ufe0e[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”93191″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Office Freedom<\/p>\n","protected":false},"author":20,"featured_media":96144,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[237,247,261],"class_list":["post-96143","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-design","portfolio_category-research","portfolio_category-brands"],"yoast_head":"\nOffice Productivity - 72Point.<\/title>\n<meta name=\"description\" content=\"London is a key business area for Office Freedom so we were tasked with generating lots of interest and coverage in and around the capital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/officeproductivity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Office Productivity - 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