{"id":96134,"date":"2024-02-01T19:50:57","date_gmt":"2024-02-01T19:50:57","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/sausage-trifle-anyone\/"},"modified":"2025-11-07T11:05:09","modified_gmt":"2025-11-07T11:05:09","slug":"sausage-trifle-anyone","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/sausage-trifle-anyone\/","title":{"rendered":"Sausage Trifle, Anyone?"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”156471″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”96135″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” radius=”lg” width=”1\/1″ uncode_shortcode_id=”370181″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”144067″ el_class=”portfolio-header-client”]Heck[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”750418″ el_class=”portfolio-introtext”]Marking Heck\u2019s 10th birthday, we devised their Future Teatime Classics campaign, giving 10 favourites a 2023 remix.<\/span> <\/strong><\/p>\n

Wi<\/span>th 79% of us saying we were in a \u2018teatime\u2019 rut, we reinvented some of the most iconic teatime classics with a banger-twist.<\/p>\n

Giving a fresh update on some of the nation’s favourite dishes, the sausage maker added a porky twist.<\/p>\n

One of the ten reimagined recipes was a “sausage trifle”, a savoury take on the beloved layered pudding. Using piped mash potato, a cheese sauce and topped with proudly upright sausages.<\/p>\n

The idea came from original research showing 79% of Brits find themselves \u201cstuck in a teatime rut\u201d and eating the same meals several times a month.<\/p>\n

Loads of coverage landed, a 76% increase in search for HECK! on the day of launch, and a birthday well and truly marked.[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”206336″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”521168″ back_color_type=”uncode-solid” back_color_solid=”#f6cbe2″][vc_column width=”1\/1″][vc_custom_heading text_color=”color-495040″ heading_semantic=”p” text_size=”h1″ css_animation=”marquee-scroll” marquee_clone=”yes” uncode_shortcode_id=”174440″ text_color_type=”uncode-palette”]2,800 views \u2733\ufe0e[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”93191″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

capture Comms & Foxy Bingo<\/p>\n","protected":false},"author":20,"featured_media":96135,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[240,247,254,261],"class_list":["post-96134","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-pr","portfolio_category-research","portfolio_category-video","portfolio_category-brands"],"yoast_head":"\nSausage Trifle, Anyone? - 72Point.<\/title>\n<meta name=\"description\" content=\"Marking Heck\u2019s 10th birthday, we devised their Future Teatime Classics campaign, giving 10 favourites a 2023 remix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/sausage-trifle-anyone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sausage Trifle, Anyone? 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