{"id":96116,"date":"2024-02-08T17:20:30","date_gmt":"2024-02-08T17:20:30","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/davids-biggest-complainers-in-uk\/"},"modified":"2025-11-07T11:04:26","modified_gmt":"2025-11-07T11:04:26","slug":"davids-biggest-complainers-in-uk","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/davids-biggest-complainers-in-uk\/","title":{"rendered":"The UK&#8217;s Biggest Complainers"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;90&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;126329&#8243; row_height_pixel=&#8221;500&#8243; el_class=&#8221;portfolio-header-block&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; back_image=&#8221;96117&#8243; back_image_auto=&#8221;yes&#8221; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;20&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; radius=&#8221;lg&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;184746&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;176944&#8243; el_class=&#8221;portfolio-header-client&#8221;]Trustpilot[\/vc_custom_heading][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-561908&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;955514&#8243;]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;108785&#8243;][vc_column width=&#8221;2\/3&#8243;][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;152975&#8243; el_class=&#8221;portfolio-introtext&#8221;]Using data from Trustpilot, a global online review platform, we revealed the first names of the users who left the highest number of one-star reviews.<\/p>\n<p>Trustpilot is the go-to place for many consumers wanting to find out how trustworthy retailers and services are before deciding whether to spend money with them.<\/p>\n<p>Trustpilot users can rate businesses on their experiences and these ratings help other consumers make an informed decision about such companies.<\/p>\n<p>And it emerged people called David have left the highest number on one-star reviews to date.<\/p>\n<p>The brand was looking for widespread news coverage, which was achieved \u2013 and some.<\/p>\n<p>Not only was mass press pick-up secured, but the story was also featured on national TV and popular social media.<\/p>\n<p>We worked on a number of projects with Trustpilot with the aim of raising awareness of the platform and securing widespread coverage.<\/p>\n<p>We initially collaborated with Trustpilot on some stand alone projects so they could see what we could do, after those campaigns went well Trustpilot signed-up to a multi-project package.<\/p>\n<p>[\/vc_column_text][vc_single_image media=&#8221;93807&#8243; media_width_percent=&#8221;58&#8243; uncode_shortcode_id=&#8221;176904&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; 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the brand.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;521168&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#f6cbe2&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-495040&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; css_animation=&#8221;marquee-scroll&#8221; marquee_clone=&#8221;yes&#8221; uncode_shortcode_id=&#8221;202721&#8243; text_color_type=&#8221;uncode-palette&#8221;]37 pieces of coverage 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text_weight=&#8221;600&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;148844&#8243; el_class=&#8221;portfolio-subheader&#8221;]Multimedia Coverage Results[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;136563&#8243;]37 pieces of coverage, with 12 pieces of \u2018top tier coverage\u2019 \u2013 titles with a domain authority (DA) of 70+.<\/p>\n<p>The story was also covered on ITV\u2019s Good Morning Britain and on Australian TV for a show called The Project.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;lg&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;153716&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_empty_space 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