{"id":96088,"date":"2024-02-09T16:37:37","date_gmt":"2024-02-09T16:37:37","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/yeardle\/"},"modified":"2025-11-07T11:04:19","modified_gmt":"2025-11-07T11:04:19","slug":"yeardle","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/yeardle\/","title":{"rendered":"‘Yeardle’"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”126329″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”96089″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” radius=”lg” width=”1\/1″ uncode_shortcode_id=”211310″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”786170″ el_class=”portfolio-header-client”]Front Door Comms & Lottoland[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”956833″ el_class=”portfolio-introtext”]Front Door Comms tasked us with creating an interactive that also had broad appeal for news coverage and was backed up by real world research for Lottoland.<\/span><\/p>\n

Jumping on a national trend that took digital users by storm, we created interactive game which Lottoland hosted on their site and gained backlinks of a far higher authority than what their current website was achieving \u2013 boosting their SEO efforts and providing a new entry point to new customers for their offerings.\u200b<\/span><\/p>\n

The campaign secured 115 new links for Yeardle.[\/vc_column_text][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”206336″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”521168″ back_color_type=”uncode-solid” back_color_solid=”#f6cbe2″][vc_column width=”1\/1″][vc_custom_heading text_color=”color-495040″ heading_semantic=”p” text_size=”h1″ css_animation=”marquee-scroll” marquee_clone=”yes” uncode_shortcode_id=”281523″ text_color_type=”uncode-palette”]107 pieces of coverage \u2733\ufe0e[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”93191″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Front Door Comms & Lottoland<\/p>\n","protected":false},"author":20,"featured_media":96089,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[237,247,258],"class_list":["post-96088","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-design","portfolio_category-research","portfolio_category-agencies"],"yoast_head":"\n'Yeardle' - 72Point.<\/title>\n<meta name=\"description\" content=\"Front Door Comms tasked us with creating an interactive that also had broad appeal for news coverage and was backed up by real world research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/yeardle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Yeardle' - 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