{"id":96082,"date":"2024-02-12T11:27:56","date_gmt":"2024-02-12T11:27:56","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/soilmates\/"},"modified":"2025-11-07T11:04:19","modified_gmt":"2025-11-07T11:04:19","slug":"soilmates","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/soilmates\/","title":{"rendered":"Soilmates"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”126329″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”96083″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” radius=”lg” width=”1\/1″ uncode_shortcode_id=”161896″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”200546″ el_class=”portfolio-header-client”]Here Be Dragons & OddBox[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”211532″ el_class=”portfolio-introtext”]Tasked by Here be Dragons, our design studio, Oath, created a microsite hosting graphics and an interactive quiz to help Oddbox fight food waste.<\/span><\/p>\n

ddbox had a concept that would allow users to match together unused veg in their fridge to create delicious and time-saving meals.<\/span><\/p>\n

From stud man ‘Sam Leaf’, to play it cool ‘Kaleigh’, the ‘Soilmates’ profiles were created with Oddbox to bring the campaign to life.<\/span><\/p>\n

The microsite was launched on the brand’s website and promoted across all Oddbox social media platforms, receiving praise from its existing and new customers which was the cherry on top of the cake.<\/span><\/p>\n

Research conducted into how many Brits consider themselves ‘food snobs’ and what their general attitudes to food waste were – securing strong coverage across online and print, exceeding our KPIs.<\/span><\/p>\n

\"\"<\/p>\n

Click here to find your match.<\/a>[\/vc_column_text][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”206336″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”521168″ back_color_type=”uncode-solid” back_color_solid=”#f6cbe2″][vc_column width=”1\/1″][vc_custom_heading text_color=”color-495040″ heading_semantic=”p” text_size=”h1″ css_animation=”marquee-scroll” marquee_clone=”yes” uncode_shortcode_id=”100052″ text_color_type=”uncode-palette”]4300 matches made \u2733\ufe0e[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”93191″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Osome <\/p>\n","protected":false},"author":20,"featured_media":96083,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[237,247,258],"class_list":["post-96082","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-design","portfolio_category-research","portfolio_category-agencies"],"yoast_head":"\nSoilmates - 72Point.<\/title>\n<meta name=\"description\" content=\"Tasked by Here be Dragons, our design studio, Oath, created a microsite hosting graphics and an interactive quiz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/soilmates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soilmates - 72Point.\" \/>\n<meta property=\"og:description\" content=\"Tasked by Here be Dragons, our design studio, Oath, created a microsite hosting graphics and an interactive quiz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/en\/portfolio\/soilmates\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T11:04:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2024\/02\/nathan-dumlao-bRdRUUtbxO0-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/soilmates\/\",\"url\":\"https:\/\/www.72point.com\/en\/portfolio\/soilmates\/\",\"name\":\"Soilmates - 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