{"id":96079,"date":"2024-02-12T13:17:37","date_gmt":"2024-02-12T13:17:37","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/recreatingbodyformsiconicadvert\/"},"modified":"2025-11-07T11:04:19","modified_gmt":"2025-11-07T11:04:19","slug":"recreatingbodyformsiconicadvert","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/recreatingbodyformsiconicadvert\/","title":{"rendered":"Recreating Bodyform’s Iconic Advert"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”156471″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”96080″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” radius=”lg” width=”1\/1″ uncode_shortcode_id=”195695″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”163839″ el_class=”portfolio-header-client”]Bodyform[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”697991″ el_class=”portfolio-introtext”]72PointPLAY were tasked with celebrating Bodyform’s heritage and 40th anniversary while fostering trust in the brand. Our mission was to educate consumers, build brand love and increase trial of the Bodyform products. A core focus was also generating talkability and maintain a position of cultural relevance, aiming to drive consumers to choose Bodyform over other brands.<\/span><\/p>\n

The team recreated the iconic Bodyform advert famed for its lyrics \u201cWhooah Bodyform\u201d, with pop princess & X-Factor alumni Ella Henderson. Passionate about instilling body confidence and positivity in young girls and women, Ella recorded the classic jingle with new lyrics to reflect modern women. Ella\u2019s take on the old ad wasn\u2019t the only big reveal, as she was surprised in the studio by her old voice coach \u2013 and singer of the original Bodyform advert \u2013 Stevie Lange.<\/span>[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][vc_column_text text_lead=”yes” uncode_shortcode_id=”171494″ el_class=”portfolio-introtext”]The highlights of our coverage include prominent features in renowned outlets such as Sky News, The Independent, The Daily Mail, Yahoo News, The Daily Star, The Daily Express, and The Mirror. These were core media targets for the brand.<\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”206336″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”521168″ back_color_type=”uncode-solid” back_color_solid=”#f6cbe2″][vc_column width=”1\/1″][vc_custom_heading text_color=”color-495040″ heading_semantic=”p” text_size=”h1″ css_animation=”marquee-scroll” marquee_clone=”yes” uncode_shortcode_id=”173490″ text_color_type=”uncode-palette”]146 pieces of coverage \u2733\ufe0e[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”93191″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

capture Comms & Foxy Bingo<\/p>\n","protected":false},"author":20,"featured_media":96080,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[240,244,254,261],"class_list":["post-96079","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-pr","portfolio_category-photography","portfolio_category-video","portfolio_category-brands"],"yoast_head":"\nRecreating Bodyform's Iconic Advert - 72Point.<\/title>\n<meta name=\"description\" content=\"72PointPLAY were tasked with celebrating Bodyform's heritage and 40th anniversary while fostering trust in the brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/recreatingbodyformsiconicadvert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recreating Bodyform's Iconic Advert - 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