{"id":96070,"date":"2025-01-16T11:03:36","date_gmt":"2025-01-16T11:03:36","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/slice-mobile\/"},"modified":"2025-11-07T11:04:18","modified_gmt":"2025-11-07T11:04:18","slug":"slice-mobile","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/slice-mobile\/","title":{"rendered":"Get a Slice of the action"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”156471″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”96071″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ radius=”lg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” width=”1\/1″ uncode_shortcode_id=”306145″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”121633″ el_class=”portfolio-header-client”]Slice Mobile[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”153304″ el_class=”portfolio-introtext”]<\/p>\n

New mobile network Slice tasked 72PointPLAY with reaching 18-30 year olds in London and landing mainstream news coverage in advance of their service launching.<\/span><\/p>\n

As a network \u2018owned by it\u2019s users\u2019, we knew it was important to show how Slice understands its customers, and give them something to remember the Slice name.<\/span><\/p>\n

First, we surveyed our target audience and found more than half don\u2019t believe they\u2019ll ever own a home, even if they cut out every treat they currently give themselves. This gave us the basis of our news story.<\/span><\/p>\n

We then recruited the iconic Yard Sale Pizza to offer free slices of their famous 18-inch pizzas, courtesy of Slice mobile. We took over Yard Sale\u2019s bustling Hackney Road store, styled it with branding created by our in-house design team OATH, and drove footfall through lifestyle and what\u2019s on media. All hungry customers had to do was come<\/span> down, download the Slice app and get a free slice, and be entered<\/span> into an exclusive draw to win a \u00a330k home deposit.<\/span><\/p>\n

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The result? Over 300 attendees, with queues stretching around the block as East London locals flocked to grab a pizza the action!<\/span><\/p>\n

We then developed a news story, using our research and featuring quotes from some of the customers on the day, and rolled this out to news outlets across the country,<\/span><\/p>\n

We secured 94 pieces of coverage, 280 new app installs and our content drove some juicy engagements across social media, while Slice now has a crew of brand advocates.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”206336″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”521168″ back_color_type=”uncode-solid” back_color_solid=”#f6cbe2″][vc_column width=”1\/1″][vc_custom_heading text_color=”color-495040″ heading_semantic=”p” text_size=”h1″ css_animation=”marquee-scroll” marquee_clone=”yes” marquee_speed=”0″ uncode_shortcode_id=”334373″ text_color_type=”uncode-palette”]94 pieces of coverage \u2733\ufe0e[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”93191″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

capture Comms & Foxy Bingo<\/p>\n","protected":false},"author":32,"featured_media":96071,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[240,244,254,261],"class_list":["post-96070","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-pr","portfolio_category-photography","portfolio_category-video","portfolio_category-brands"],"yoast_head":"\nGet a Slice of the action - 72Point.<\/title>\n<meta name=\"description\" content=\"72Point helped Slice engage East London locals with free pizza, a \u00a330k home deposit prize, and a powerful homeownership message. 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