{"id":96067,"date":"2025-01-16T11:25:42","date_gmt":"2025-01-16T11:25:42","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/essityrollsforroles\/"},"modified":"2025-11-07T11:04:17","modified_gmt":"2025-11-07T11:04:17","slug":"essityrollsforroles","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/essityrollsforroles\/","title":{"rendered":"Rolls for Roles"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”156471″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”96068″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ radius=”lg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” width=”1\/1″ uncode_shortcode_id=”166320″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”177316″ el_class=”portfolio-header-client”]Essity[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”994319″ el_class=”portfolio-introtext”]<\/p>\n

Tasked with helping hygiene-product company Essity to recruit engineering and manufacturing students, we knew we had to make hygiene interesting. So, we printed job ads onto loo rolls and placed them in key Universities to attract soon-to-be-grads!<\/span><\/p>\n

 <\/p>\n

After One poll research revealed that looking for a graduate position can be daunting,<\/span> we decided to simplify the process while demonstrating that Essity is a great company to work for.<\/span><\/p>\n

We partnered with University of Nottingham to place the loo rolls in their toilets, and took the recruitment team on the road to encourage students to apply for roles.<\/span><\/p>\n

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Our innovative approach meant students just had to scan a QR code on our printed rolls to see real roles on offer at Essity.<\/span><\/p>\n

The story landed widespread coverage including features in the Times Education Supplement, Metro, Mirror, Daily Star, Express, The Sun, MSN and many student and trade titles.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”206336″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”521168″ back_color_type=”uncode-solid” back_color_solid=”#f6cbe2″][vc_column width=”1\/1″][vc_custom_heading text_color=”color-495040″ heading_semantic=”p” text_size=”h1″ css_animation=”marquee-scroll” marquee_clone=”yes” marquee_speed=”0″ uncode_shortcode_id=”951278″ text_color_type=”uncode-palette”]98 pieces of coverage \u2733\ufe0e[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”93191″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

capture Comms & Foxy Bingo<\/p>\n","protected":false},"author":32,"featured_media":96068,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[240,244,254,261],"class_list":["post-96067","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-pr","portfolio_category-photography","portfolio_category-video","portfolio_category-brands"],"yoast_head":"\nRolls for Roles - 72Point.<\/title>\n<meta name=\"description\" content=\"72Point helped Essity recruit engineering and manufacturing students by turning loo rolls into creative job ads, placed in top universities to grab the attention of soon-to-be grads in a unique way!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/essityrollsforroles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rolls for Roles - 72Point.\" \/>\n<meta property=\"og:description\" content=\"72Point helped Essity recruit engineering and manufacturing students by turning loo rolls into creative job ads, placed in top universities to grab the attention of soon-to-be grads in a unique way!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/en\/portfolio\/essityrollsforroles\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T11:04:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2025\/01\/PinPep_EssityLooRoll_TM_16411-X2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/essityrollsforroles\/\",\"url\":\"https:\/\/www.72point.com\/en\/portfolio\/essityrollsforroles\/\",\"name\":\"Rolls for Roles - 72Point.\",\"isPartOf\":{\"@id\":\"https:\/\/www.72point.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/essityrollsforroles\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/essityrollsforroles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2025\/01\/PinPep_EssityLooRoll_TM_16411-X2.jpg\",\"datePublished\":\"2025-01-16T11:25:42+00:00\",\"dateModified\":\"2025-11-07T11:04:17+00:00\",\"description\":\"72Point helped Essity recruit engineering and manufacturing students by turning loo rolls into creative job ads, placed in top universities to grab the attention of soon-to-be grads in a unique way!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/essityrollsforroles\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.72point.com\/en\/portfolio\/essityrollsforroles\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/essityrollsforroles\/#primaryimage\",\"url\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2025\/01\/PinPep_EssityLooRoll_TM_16411-X2.jpg\",\"contentUrl\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2025\/01\/PinPep_EssityLooRoll_TM_16411-X2.jpg\",\"width\":1280,\"height\":853,\"caption\":\"*** FREE FOR EDITORIAL USE ***rrEssity hand out toilet roll to Nottingham University students as part of their recruitment drive. 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