{"id":96062,"date":"2025-04-07T16:22:46","date_gmt":"2025-04-07T15:22:46","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/meet-the-media-katie-robertson\/"},"modified":"2025-11-07T11:04:17","modified_gmt":"2025-11-07T11:04:17","slug":"meet-the-media-katie-robertson","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/meet-the-media-katie-robertson\/","title":{"rendered":"Meet the Media: Katie Robertson"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”156471″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”96063″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ radius=”lg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” width=”1\/1″ uncode_shortcode_id=”175022″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”127740″ el_class=”portfolio-header-client”]Tuesday 11<\/span><\/span>th February 2025<\/span>[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”119796″ el_class=”portfolio-introtext”]We recently hosted an exclusive theatre-style Q&A session with Katie Robertson, Programme Editor at ITV Evening News & News at Ten, offering invaluable insights into the world of broadcast news.<\/p>\n

Attendees gained a front-row seat to learn best practices, avoid common pitfalls, and discover how to craft PR stories that resonate with broadcast journalists.<\/p>\n

The session provided PR professionals, content creators, and media strategists with a deeper understanding of newsroom dynamics, helping them sharpen their skills and build stronger media relationships.<\/p>\n

Here are some of the key takeaways:<\/p>\n

\ud83c\udfa5\u00a0Case Studies Must Be Ready: <\/strong>One of the biggest hurdles for getting a story on TV is having strong case studies. Producers need real people who are available for filming on the agreed date, willing to speak on-camera, and comfortable sharing their experiences publicly. Anonymous sources rarely work for TV, as viewers connect more with faces and personal stories.<\/p>\n

\ud83d\udcf0\u00a0Know Your Audience: <\/strong>Different TV shows and news segments cater to different audiences. A human-interest piece might fit well on\u00a0This Morning<\/em>, while an investigative report would be better suited for\u00a0Newsnight<\/em>. Research the show\u2019s tone, format, and audience before pitching to ensure your story aligns with their content.<\/p>\n

\u23f3\u00a0Longer Lead Times for In-Depth Pieces: <\/strong>While breaking news stories can be turned around in a matter of hours, in-depth features-especially those for prime-time programs like\u00a0News at Ten\u00a0–\u00a0<\/em>require much longer lead times. These pieces involve more research, interviews, and approvals, so plan ahead if you\u2019re aiming for a high-profile slot.<\/p>\n

\ud83d\udca1\u00a0Enhance Your Pitch: <\/strong>To make your pitch stand out, provide additional supporting elements. Offering compelling statistics, well-vetted case studies, and visually engaging filming locations can make the difference between a story being picked up or passed over. TV is a visual medium, so consider what will look good on screen.<\/p>\n

\u2615\u00a0Build Relationships with Journalists: <\/strong>Relationships matter in the world of PR and journalism. Instead of just sending emails, take the time to introduce yourself with a quick call and, when possible, arrange to meet for a coffee. The better you understand a journalist\u2019s needs, the more likely your stories will be successful.<\/p>\n

\ud83d\udd25\u00a0Breaking News Takes Priority : <\/strong>No matter how strong your story is, breaking news will always take precedence. If a major national or global event occurs, your PR content may be dropped at the last minute. It\u2019s important to manage client expectations and be prepared to reschedule if needed.[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”206336″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”521168″ back_color_type=”uncode-solid” back_color_solid=”#f6cbe2″][vc_column width=”1\/1″][vc_custom_heading text_color=”color-495040″ heading_semantic=”p” text_size=”h1″ css_animation=”marquee-scroll” marquee_clone=”yes” marquee_speed=”0″ uncode_shortcode_id=”442155″ text_color_type=”uncode-palette”]View our Highlight Video\u00a0 \u2733\ufe0e[\/vc_custom_heading][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”94948″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

capture Comms & Foxy Bingo<\/p>\n","protected":false},"author":32,"featured_media":96063,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[243],"class_list":["post-96062","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-past-event"],"yoast_head":"\nMeet the Media: Katie Robertson - 72Point.<\/title>\n<meta name=\"description\" content=\"PR professionals gained exclusive insights into broadcast journalism at our Q&A with Katie Robertson, Programme Editor at ITV News. 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