{"id":96029,"date":"2025-04-07T16:26:03","date_gmt":"2025-04-07T15:26:03","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/meet-the-media-russell-myers\/"},"modified":"2025-11-07T11:04:11","modified_gmt":"2025-11-07T11:04:11","slug":"meet-the-media-russell-myers","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/meet-the-media-russell-myers\/","title":{"rendered":"Meet the Media: Russell Myers"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”156471″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”96030″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ radius=”lg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” width=”1\/1″ uncode_shortcode_id=”752984″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”679850″ el_class=”portfolio-header-client”]Tuesday 25<\/span><\/span>th March 2025<\/span>[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”732639″ el_class=”portfolio-introtext”]<\/p>\n

Attendees at our exclusive Q&A session with Russell Myers, Associate Editor at The Daily Mirror<\/em>, gained invaluable insider insights into the world of journalism.<\/p>\n

In this theatre-style discussion, guests had a front-row seat to understand what makes a compelling news story, how national journalists decide what gets published, and the best ways to pitch stories that cut through the noise.<\/p>\n

PR professionals, content creators, and media strategists left with a refined approach, a deeper understanding of industry best practices, and actionable tips for building stronger relationships with top-tier journalists.<\/p>\n

Here are some of the key takeaways:<\/p>\n

\ud83d\uddde\ufe0f News conference:<\/strong>\u00a0The Daily Mirror now holds five news conferences a day, from early morning to 7pm. The pace of news is relentless, and the pressure to stay ahead has never been greater.<\/p>\n

\u2705 The Five Strategic Pillars:<\/strong>\u00a0The Mirror’s 5 key pillars are print, digital, video, pictures, and social – they all play a role in shaping coverage. The smartest PRs tailor their pitches to fit multiple formats.<\/p>\n

\ud83d\udcc8 What\u2019s Trending:<\/strong>\u00a0The cost-of-living crisis is dominating public interest, with spikes in personal finance, money-saving hacks, DIY, and gardening stories (with the latter particularly strong at The Daily Express). If you have a story that taps into these trends, now is the time to pitch it!<\/p>\n

\ud83d\udcf2 Bitesized is best:<\/strong>\u00a0Attention spans are shrinking, and audiences are craving quick, digestible content. For example, consider breaking stories down into 4-5 Instagram carousel slides for maximum impact.<\/p>\n

\ud83d\udc4b Relationships Matter:\u00a0<\/strong>The golden rule of PR still stands: Know your journalists. Learn their beats, read their bylines, and understand their specialisms before reaching out. The stronger your relationship, the better your chances of getting coverage.<\/p>\n

You can request the full recording of the session on the form below<\/p>\n

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capture Comms & Foxy Bingo<\/p>\n","protected":false},"author":32,"featured_media":96030,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[243],"class_list":["post-96029","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-past-event"],"yoast_head":"\nMeet the Media: Russell Myers - 72Point.<\/title>\n<meta name=\"description\" content=\"PR pros and media strategists gained exclusive insights at our Q&A with Russell Myers, Associate Editor at The Daily Mirror. 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