{"id":96020,"date":"2025-04-08T13:46:02","date_gmt":"2025-04-08T12:46:02","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/summer-of-sport\/"},"modified":"2025-11-07T11:04:10","modified_gmt":"2025-11-07T11:04:10","slug":"summer-of-sport","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/summer-of-sport\/","title":{"rendered":"Summer of Sport"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”156471″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”96021″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ radius=”lg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” width=”1\/1″ uncode_shortcode_id=”203272″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”228576″ el_class=”portfolio-header-client”]Thursday <\/span><\/span>26th September 2024<\/span>[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”924027″ el_class=”portfolio-introtext”]We had a blast welcoming all of our attendees to the exclusive Summer of Sports event with the 72Point Group. <\/strong>A big thanks goes out to our fantastic speakers for taking the audience through key insights on how consumers will be engaging with sports this summer.<\/p>\n

Key takeaways included:<\/p>\n

\ud83d\udcf1\u00a0Think Social-First with Media Outreach<\/strong>: When pitching campaigns or activations, don\u2019t just think print – think platforms<\/i>. Journalists are looking for stories that translate well online, so tailor your assets with shareability in mind.<\/p>\n

\ud83e\udde9\u00a0Lead with the Asset, Not Just the Angle<\/strong>: As Jack Peat from JOE highlighted, a strong visual or interactive element – like a quiz or video – can be the hook that gets your press release noticed. Make it digital-friendly from the get-go.<\/p>\n

\ud83d\udcca\u00a0Let the Data Do the Talking<\/strong>: Stats and insights can give your story credibility and<\/i> a solid news hook. Whether it\u2019s survey results or trend analysis, numbers can add weight – and help your content cut through the<\/p>\n

You can request the full recording of the session on the form below[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”206336″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”521168″ back_color_type=”uncode-solid” back_color_solid=”#f6cbe2″][vc_column width=”1\/1″][vc_custom_heading text_color=”color-495040″ heading_semantic=”p” text_size=”h1″ css_animation=”marquee-scroll” marquee_clone=”yes” marquee_speed=”0″ uncode_shortcode_id=”442155″ text_color_type=”uncode-palette”]View our Highlight Video\u00a0 \u2733\ufe0e[\/vc_custom_heading][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjI2NTAlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGOWlERUZnUVdOU0ElM0ZzaSUzRE5HSW5DbGRLbVNxUDlrTEslMjZhbXAlM0Jjb250cm9scyUzRDAlMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTNCJTIwd2ViLXNoYXJlJTIyJTIwcmVmZXJyZXJwb2xpY3klM0QlMjJzdHJpY3Qtb3JpZ2luLXdoZW4tY3Jvc3Mtb3JpZ2luJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”94948″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

capture Comms & Foxy Bingo<\/p>\n","protected":false},"author":32,"featured_media":96021,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[243],"class_list":["post-96020","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-past-event"],"yoast_head":"\nSummer of Sport - 72Point.<\/title>\n<meta name=\"description\" content=\"PR pros and media strategists gained exclusive insights at our Q&A with Russell Myers, Associate Editor at The Daily Mirror. 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