{"id":96017,"date":"2025-04-08T15:23:09","date_gmt":"2025-04-08T14:23:09","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/ai-in-pr-and-journalism\/"},"modified":"2025-11-07T11:04:10","modified_gmt":"2025-11-07T11:04:10","slug":"ai-in-pr-and-journalism","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/ai-in-pr-and-journalism\/","title":{"rendered":"Ai in PR and Journalism"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”156471″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”96018″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ radius=”lg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” width=”1\/1″ uncode_shortcode_id=”457227″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”160255″ el_class=”portfolio-header-client”]Tuesday 23rd<\/span><\/span> April 2024<\/span>[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”871859″ el_class=”portfolio-introtext”]We gathered experts to discuss the profound influence of artificial intelligence (AI) on public relations (PR), journalism, and visual communication. Moderated by our own Sam Brown, the event featured insightful discussions and demonstrations on the role of AI in shaping content creation, crisis management, and ethical considerations. Huge thanks to Stuart Bruce from Purposeful Relations, Karyn Fleeting from Reach PLC and AI artist Duncan Thomsen for joining us and sharing their knowledge.<\/p>\n

Key Takeaways Include:<\/p>\n

AI in PR and Journalism<\/strong><\/p>\n

The discussion opened with the practical applications of AI in PR and journalism. Karyn highlighted the automation of routine tasks such as research, media monitoring, and audience insights, emphasising the need to balance automation with human expertise. Stuart delved into the role of AI in personalising content and pitching strategies, while exploring the intersection of AI and PR innovation.<\/p>\n

Karyn discussed AI\u2019s transformative impact on data-driven reporting and investigative journalism. The conversation also touched on the benefits and challenges of incorporating AI tools into journalistic practices, with a keen focus on maintaining editorial integrity and accuracy. Stuart provided insights into the implications of AI advancements for PR professionals, highlighting the importance of adapting to evolving media landscapes.<\/p>\n

AI\u2019s Influence on Creative Ideas<\/strong><\/p>\n

Duncan\u2019s captivating artwork served as a backdrop to explore AI\u2019s influence on creative ideation and visual communication. The panel discussed the potential of AI to contribute to creative processes traditionally driven by human intuition and imagination. The conversation also delved into the implications of AI-generated content for PR and journalism, sparking thought-provoking reflections on consumer perceptions and engagement.<\/p>\n

Enhancing Visual Storytelling with AI<\/strong><\/p>\n

The panel examined how AI enhances visual storytelling in PR and news media, with Karyn shedding light on its role in generating compelling images. Stuart explored AI\u2019s efficiency in content creation, particularly in generating visually engaging materials. Duncan raised ethical considerations surrounding the use of AI to manipulate and analyse images, prompting discussions on transparency and accountability.<\/p>\n

AI in Crisis Management<\/strong><\/p>\n

The serious side of AI deployment was explored, particularly in crisis management scenarios. Stuart elaborated on AI\u2019s role in sentiment analysis and real-time monitoring during crises, citing examples of successful AI-driven strategies. The discussion underscored the importance of leveraging AI technologies to detect and respond to emerging news and trends effectively.<\/p>\n

Ethical Considerations in AI<\/strong><\/p>\n

Ethical considerations took centre stage, with Karyn sharing insights into Reach\u2019s comprehensive AI policy. The panel delved into the ethical implications of bias in AI algorithms for PR and journalism, advocating for transparency and trust-building measures. Discussions also revolved around addressing privacy concerns related to AI data collection and usage, highlighting the need for robust ethical frameworks.<\/p>\n

Future of AI in PR and Journalism<\/strong><\/p>\n

As the event drew to a close, the panelists pondered the future of AI-driven PR and journalism. They identified key skills and knowledge areas essential for success in the AI-driven landscape while acknowledging adoption barriers and emerging trends. The conversation concluded with optimistic predictions for the continued evolution of AI in PR, journalism, and visual communications, underlining the transformative potential of responsible AI deployment.[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”206336″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

capture Comms & Foxy Bingo<\/p>\n","protected":false},"author":32,"featured_media":96018,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[243],"class_list":["post-96017","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-past-event"],"yoast_head":"\nAi in PR and Journalism - 72Point.<\/title>\n<meta name=\"description\" content=\"PR pros and media strategists gained exclusive insights at our Q&A with Russell Myers, Associate Editor at The Daily Mirror. Discover key takeaways on pitching, news trends, and journalist relationships\u2014watch the full recording now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/ai-in-pr-and-journalism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ai in PR and Journalism - 72Point.\" \/>\n<meta property=\"og:description\" content=\"PR pros and media strategists gained exclusive insights at our Q&A with Russell Myers, Associate Editor at The Daily Mirror. Discover key takeaways on pitching, news trends, and journalist relationships\u2014watch the full recording now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/en\/portfolio\/ai-in-pr-and-journalism\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T11:04:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2025\/04\/Untitled-2000-x-600-px-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/ai-in-pr-and-journalism\\\/\",\"url\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/ai-in-pr-and-journalism\\\/\",\"name\":\"Ai in PR and Journalism - 72Point.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.72point.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/ai-in-pr-and-journalism\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/ai-in-pr-and-journalism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.72point.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Untitled-2000-x-600-px-7.png\",\"datePublished\":\"2025-04-08T14:23:09+00:00\",\"dateModified\":\"2025-11-07T11:04:10+00:00\",\"description\":\"PR pros and media strategists gained exclusive insights at our Q&A with Russell Myers, Associate Editor at The Daily Mirror. Discover key takeaways on pitching, news trends, and journalist relationships\u2014watch the full recording now.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/ai-in-pr-and-journalism\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/ai-in-pr-and-journalism\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/ai-in-pr-and-journalism\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.72point.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Untitled-2000-x-600-px-7.png\",\"contentUrl\":\"https:\\\/\\\/www.72point.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Untitled-2000-x-600-px-7.png\",\"width\":2000,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/ai-in-pr-and-journalism\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.72point.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/www.72point.com\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ai in PR and Journalism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.72point.com\\\/#website\",\"url\":\"https:\\\/\\\/www.72point.com\\\/\",\"name\":\"72Point.\",\"description\":\"Creative PR Agency | Unrivalled Media Distribution | 72Point\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.72point.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ai in PR and Journalism - 72Point.","description":"PR pros and media strategists gained exclusive insights at our Q&A with Russell Myers, Associate Editor at The Daily Mirror. Discover key takeaways on pitching, news trends, and journalist relationships\u2014watch the full recording now.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.72point.com\/en\/portfolio\/ai-in-pr-and-journalism\/","og_locale":"en_US","og_type":"article","og_title":"Ai in PR and Journalism - 72Point.","og_description":"PR pros and media strategists gained exclusive insights at our Q&A with Russell Myers, Associate Editor at The Daily Mirror. Discover key takeaways on pitching, news trends, and journalist relationships\u2014watch the full recording now.","og_url":"https:\/\/www.72point.com\/en\/portfolio\/ai-in-pr-and-journalism\/","og_site_name":"72Point.","article_modified_time":"2025-11-07T11:04:10+00:00","og_image":[{"width":2000,"height":600,"url":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2025\/04\/Untitled-2000-x-600-px-7.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.72point.com\/en\/portfolio\/ai-in-pr-and-journalism\/","url":"https:\/\/www.72point.com\/en\/portfolio\/ai-in-pr-and-journalism\/","name":"Ai in PR and Journalism - 72Point.","isPartOf":{"@id":"https:\/\/www.72point.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.72point.com\/en\/portfolio\/ai-in-pr-and-journalism\/#primaryimage"},"image":{"@id":"https:\/\/www.72point.com\/en\/portfolio\/ai-in-pr-and-journalism\/#primaryimage"},"thumbnailUrl":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2025\/04\/Untitled-2000-x-600-px-7.png","datePublished":"2025-04-08T14:23:09+00:00","dateModified":"2025-11-07T11:04:10+00:00","description":"PR pros and media strategists gained exclusive insights at our Q&A with Russell Myers, Associate Editor at The Daily Mirror. Discover key takeaways on pitching, news trends, and journalist relationships\u2014watch the full recording now.","breadcrumb":{"@id":"https:\/\/www.72point.com\/en\/portfolio\/ai-in-pr-and-journalism\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.72point.com\/en\/portfolio\/ai-in-pr-and-journalism\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.72point.com\/en\/portfolio\/ai-in-pr-and-journalism\/#primaryimage","url":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2025\/04\/Untitled-2000-x-600-px-7.png","contentUrl":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2025\/04\/Untitled-2000-x-600-px-7.png","width":2000,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.72point.com\/en\/portfolio\/ai-in-pr-and-journalism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.72point.com\/us\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.72point.com\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Ai in PR and Journalism"}]},{"@type":"WebSite","@id":"https:\/\/www.72point.com\/#website","url":"https:\/\/www.72point.com\/","name":"72Point.","description":"Creative PR Agency | Unrivalled Media Distribution | 72Point","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.72point.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio\/96017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/comments?post=96017"}],"version-history":[{"count":1,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio\/96017\/revisions"}],"predecessor-version":[{"id":96052,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio\/96017\/revisions\/96052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/media\/96018"}],"wp:attachment":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/media?parent=96017"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio_category?post=96017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}