{"id":95302,"date":"2025-08-07T13:09:16","date_gmt":"2025-08-07T12:09:16","guid":{"rendered":"https:\/\/www.72point.com\/?post_type=portfolio&p=95302"},"modified":"2025-11-07T10:46:10","modified_gmt":"2025-11-07T10:46:10","slug":"dacia-spring-launch","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/dacia-spring-launch\/","title":{"rendered":"DACIA SPRING LAUNCH"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”90″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”156471″ row_height_pixel=”500″ el_class=”portfolio-header-block”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_image=”95307″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ radius=”lg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” width=”1\/1″ uncode_shortcode_id=”156469″ overlay_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” text_size=”h3″ uncode_shortcode_id=”118671″ el_class=”portfolio-header-client”]Dacia[\/vc_custom_heading][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”955514″]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”108785″][vc_column width=”2\/3″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text text_lead=”yes” uncode_shortcode_id=”117705″ el_class=”portfolio-introtext”]<\/p>\n

If it\u2019s the best DEAL<\/em> on the market, then let\u2019s take it straight to Deal seafront in sunny Kent. And while we\u2019re there, let\u2019s show off the Dacia Spring\u2019s most distinctive feature – its ability to power other devices<\/em> – by plugging in two chip fryers and giving away free chips to the locals!<\/p>\n

And let\u2019s do it all on National Fish and Chip Day<\/strong> to really serve up the message.<\/p>\n

How did we do that?<\/strong> First, we polled the nation to find out how Brits feel about sustainability \u2013 from their car choices to their fish preferences. The results formed the backbone of a national media sell-in, with an expert spokesperson tackling the stats across radio and broadsheets.<\/p>\n

For social channels and red tops, we added some flavour – bringing in TikTok star Chip Shop Diva<\/em> to serve up freshly fried chips straight from the back of two Dacia Springs parked by the pier.<\/p>\n

With the cars cooking chips and the sea glinting in the background, our content captured the perfect mix of fun, innovation, and beautiful British summertime.<\/p>\n

In the lead-up to the event, we contacted regional what\u2019s on<\/em> pages to pull in a local crowd – then followed up with a wave of social and press activity to keep the story sizzling.<\/p>\n

By launch day, we\u2019d clocked up 200+ pieces of positive coverage<\/strong>, with our expert landing 12 radio slots<\/strong> and 2 national broadsheet features<\/strong>.<\/p>\n

And joint content with Chip Shop Diva delivered the highest social engagement the brand has ever seen<\/strong>.<\/p>\n

In our latest behind-the-scenes episode, Head of Video Daniel Harding spills the tea (or should we say oil?) on how we brought Dacia\u2019s batter-y powered<\/em> chippy to life \u2013 starring the one and only Chip Shop Diva! \ud83c\udf5f\ud83d\ude97
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Check out the full post below.<\/strong>
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