{"id":97191,"date":"2023-05-04T21:37:10","date_gmt":"2023-05-04T20:37:10","guid":{"rendered":"https:\/\/www.72point.com\/services\/"},"modified":"2025-11-07T15:52:20","modified_gmt":"2025-11-07T15:52:20","slug":"services","status":"publish","type":"page","link":"https:\/\/www.72point.com\/us\/services\/","title":{"rendered":"Services"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;111734&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;92908&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;534863&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;153269&#8243;]<strong>As a top 10 consumer PR agency, we provide unique creative, expert media relations and unrivalled distribution for some of the world\u2019s biggest brands and agencies, and we deliver tangible results.<\/strong><\/p>\n<p>We provide full spectrum content creation services including news generation, research, video, animation, design and broadcast, all delivered as page ready content direct to journalists.<\/p>\n<p>We advise on proactive (and reactive) news stories across consumer, business and trade publications, regional titles and broadcast. Doing so provides your brand with tactical solutions to drip feed the media with public relations content across all channels or to launch an enduring national campaign. We instinctively know what news editors are looking for in terms of branded content that engages their audiences, creating and delivering a suite of assets that work for both brand and publisher.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; back_image=&#8221;91878&#8243; back_position=&#8221;right bottom&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;583889&#8243; back_color_type=&#8221;uncode-palette&#8221; back_size=&#8221;608px&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-561908&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;740211&#8243;]Our Services[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;210512&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; preserve_border=&#8221;yes&#8221; preserve_border_tablet=&#8221;yes&#8221; preserve_border_mobile=&#8221;yes&#8221; border_color=&#8221;color-lxmt&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;std&#8221; shadow=&#8221;xs&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;253387&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;serviceblock&#8221; css=&#8221;.vc_custom_1709045393757{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;}&#8221; border_color_type=&#8221;uncode-palette&#8221; link_to=&#8221;url:https%3A%2F%2Fwww.72point.com%2Fbrands%2Fservices%2Fnews-generation%2F|title:News%20Generation&#8221;][vc_column_text uncode_shortcode_id=&#8221;157693&#8243;]<img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/05\/news-gen-icon.svg\" alt=\"\" width=\"72\" height=\"72\" \/><\/p>\n<h3>News Generation<\/h3>\n<p>Our team of creatives use their expertise to tap into the national conversation daily. Informed by our close relationships with journalists we generate news hooks that we know will appeal.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button hover_fx=&#8221;outlined&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; uncode_shortcode_id=&#8221;651555&#8243; icon=&#8221;fa fa-arrow-right4&#8243;]Read more[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;std&#8221; shadow=&#8221;xs&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;105762&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;serviceblock&#8221; link_to=&#8221;url:https%3A%2F%2Fwww.72point.com%2Fbrands%2Fservices%2Fvideo%2F|title:Video%20PR%20Campaigns&#8221;][vc_column_text uncode_shortcode_id=&#8221;719432&#8243;]<img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/05\/photo-icon-1.svg\" alt=\"\" width=\"72\" height=\"72\" \/>\u00a0 <img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/05\/video-icon.svg\" alt=\"\" width=\"72\" height=\"72\" \/><\/p>\n<h3>Video &amp; Photography<\/h3>\n<p>Producing video &amp; picture assets to encapsulate your creative idea gives you truly engaging, platform-ready content that enhances your campaign messaging in a much more efficient way.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button hover_fx=&#8221;outlined&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; uncode_shortcode_id=&#8221;131157&#8243; icon=&#8221;fa fa-arrow-right4&#8243;]Read more[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;std&#8221; shadow=&#8221;xs&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;131145&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;serviceblock&#8221; link_to=&#8221;url:https%3A%2F%2Fwww.72point.com%2Fbrands%2Fservices%2Fresearch-services%2F|title:Our%20Market%20Research%20Services&#8221;][vc_column_text uncode_shortcode_id=&#8221;725359&#8243;]<img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/05\/research-icon.svg\" alt=\"\" width=\"72\" height=\"72\" \/><\/p>\n<h3>Research<\/h3>\n<p>As PR and communication research pioneers, our creative insights are at the heart of game-changing communications and campaigns. From PR surveys that give national media headlines impact, to full-scale international projects that support multi-faceted communication strategies, our data powers global conversations and content.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button hover_fx=&#8221;outlined&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; uncode_shortcode_id=&#8221;114912&#8243; icon=&#8221;fa fa-arrow-right4&#8243;]Read more[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;210512&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;std&#8221; shadow=&#8221;xs&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;203534&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;serviceblock&#8221; link_to=&#8221;url:https%3A%2F%2Fwww.72point.com%2Fbrands%2Fservices%2Fseo-consultancy%2F|title:SEO%20Consultancy&#8221;][vc_column_text uncode_shortcode_id=&#8221;121906&#8243;]<img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/05\/SEO-icon.svg\" alt=\"SEO icon\" width=\"72\" height=\"72\" \/><\/p>\n<h3>SEO<\/h3>\n<p>Tailored SEO packages to increase traffic to your website, improve performance against your target keywords and provide a measurable boost to your SEO strategy. Learn more about our unique SEO services.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button hover_fx=&#8221;outlined&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; uncode_shortcode_id=&#8221;651555&#8243; icon=&#8221;fa fa-arrow-right4&#8243;]Read more[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;std&#8221; shadow=&#8221;xs&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;429694&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;serviceblock&#8221; link_to=&#8221;url:https%3A%2F%2Fwww.72point.com%2Fbrands%2Fservices%2Fsocial-media%2F|title:Social%20Media%20PR%20Services%C2%A0&#8243;][vc_column_text uncode_shortcode_id=&#8221;112843&#8243;]<img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/05\/social-icon.svg\" alt=\"Social media icon\" width=\"72\" height=\"72\" \/><\/p>\n<h3>Social Media<\/h3>\n<p>We use our own channels alongside yours to increase social media traction and generate highly targeted campaigns for specific groups of people with measurable results.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button hover_fx=&#8221;outlined&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; uncode_shortcode_id=&#8221;131157&#8243; icon=&#8221;fa fa-arrow-right4&#8243;]Read more[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;std&#8221; shadow=&#8221;xs&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;424463&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;serviceblock&#8221; link_to=&#8221;url:https%3A%2F%2Fwww.72point.com%2Fbrands%2Fservices%2Fbroadcast%2F|title:Broadcast%20PR%20Services&#8221;][vc_column_text uncode_shortcode_id=&#8221;198420&#8243;]<img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/05\/broadcast-icon.svg\" alt=\"Broadcast icon\" width=\"72\" height=\"72\" \/><\/p>\n<h3>Broadcast<\/h3>\n<p>Hijack the news agenda across broadcast channels, with a campaign that gets your key message discussed on the platforms where your audience is highly engaged.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button hover_fx=&#8221;outlined&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; uncode_shortcode_id=&#8221;114912&#8243; icon=&#8221;fa fa-arrow-right4&#8243;]Read more[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;324772&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; preserve_border=&#8221;yes&#8221; preserve_border_tablet=&#8221;yes&#8221; preserve_border_mobile=&#8221;yes&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; 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