{"id":97188,"date":"2023-07-15T16:19:13","date_gmt":"2023-07-15T15:19:13","guid":{"rendered":"https:\/\/www.72point.com\/news-generation\/"},"modified":"2026-01-14T15:37:07","modified_gmt":"2026-01-14T15:37:07","slug":"news-generation","status":"publish","type":"page","link":"https:\/\/www.72point.com\/us\/services\/news-generation\/","title":{"rendered":"News Generation"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”166520″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”150782″][vc_single_image media=”97229″ media_width_percent=”100″ shape=”img-round” radius=”lg” uncode_shortcode_id=”419326″][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”152265″][vc_column_text text_lead=”yes” uncode_shortcode_id=”194860″]As part of a leading UK press agency, and news PR specialists, our news generation services have become a daily staple of our campaigns and the stories that power the media agenda.<\/p>\n

With 40 years\u2019 experience of supplying news content to the nationals, our team of creatives, copywriters and media relations experts create stories that always meet the high demands of even the busiest of news desks.<\/p>\n

Our strategic approach to landing column inches and coverage will often start with a crucial insight, uncovering an interesting and relevant angle to align with your brief.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”195341″][vc_column column_width_percent=”100″ gutter_size=”3″ back_color=”color-lxmt” overlay_alpha=”50″ radius=”lg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”102913″ back_color_type=”uncode-palette”][vc_empty_space empty_h=”1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”898746″ limit_content=””][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”102227″][vc_column_text uncode_shortcode_id=”396630″]We\u2019re always thinking visual, so we\u2019ll then look at how best to bring the essence of the creative idea to life. Ranging from award-winning photography, animation, video production to interactive quizzes, puzzles and microsite design, our team specialises in creating assets that supplement your story and serve both your audience and the national media.<\/p>\n

Research is another handy tool that we utilise to land wipe-out coverage, tapping into the expertise of our OnePoll team. Whether it\u2019s<\/span> a simple opinion poll or a more <\/span>in depth<\/span> white paper, adding research to your campaign boost your chances of landing in the media.\u00a0<\/span><\/p>\n

Our results speak for themselves. Throughout 2022, we secured more than 60,000 pieces of coverage<\/strong> for our clients, averaging 68 pieces per campaign.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” back_color=”color-191632″ overlay_alpha=”50″ radius=”lg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_left_tablet” medium_width=”0″ align_mobile=”align_left_mobile” mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”223894″ back_color_type=”uncode-palette”][vc_icon icon=”fa fa-star” size=”fa-3x” heading_semantic=”p” text_size=”h1″ text_weight=”800″ text_lead=”yes” uncode_shortcode_id=”154648″ icon_color_type=”uncode-solid” title=”60,085″ icon_color_solid=”#c2e370″ el_class=”newsgen-icon-stat”]Pieces of coverage in 2022<\/strong>[\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=”2″][vc_raw_html]%0A%3C%21--%20%3D%3D%3D%3D%3D%3D%20WPBakery%3A%20News%20Generation%20FAQ%20%28Title%20%2B%20Accordion%29%20%3D%3D%3D%3D%3D%3D%20--%3E%0A%5Bvc_row%20el_class%3D%22faq-wrap%22%5D%0A%20%20%5Bvc_column%5D%0A%0A%20%20%20%20%3C%21--%20Section%20Title%20--%3E%0A%20%20%20%20%5Bvc_custom_heading%20text%3D%22%3Cspan%20class%3D%27faq-title%27%3EFrequently%20Asked%3C%2Fspan%3E%20%3Cspan%20class%3D%27faq-title-accent%27%3EQuestions%3C%2Fspan%3E%22%20font_container%3D%22tag%3Ah2%7Ctext_align%3Aleft%22%20use_theme_fonts%3D%22yes%22%20el_class%3D%22faq-heading%22%5D%0A%0A%20%20%20%20%3C%21--%20Accordion%20--%3E%0A%20%20%20%20%5Bvc_tta_accordion%0A%20%20%20%20%20%20%20%20c_icon%3D%22none%22%0A%20%20%20%20%20%20%20%20active_section%3D%22%22%0A%20%20%20%20%20%20%20%20no_fill%3D%22true%22%0A%20%20%20%20%20%20%20%20collapsible_all%3D%22true%22%0A%20%20%20%20%20%20%20%20spacing%3D%228%22%0A%20%20%20%20%20%20%20%20shape%3D%22square%22%0A%20%20%20%20%20%20%20%20color%3D%22white%22%0A%20%20%20%20%20%20%20%20gap%3D%220%22%0A%20%20%20%20%20%20%20%20el_class%3D%22faq-accordion%22%0A%20%20%20%20%5D%0A%0A%20%20%20%20%20%20%5Bvc_tta_section%20title%3D%22What%20does%2072Point%E2%80%99s%20news%20generation%20service%20do%3F%22%20tab_id%3D%22news_faq_q1%22%5D%0A%20%20%20%20%20%20%20%20%5Bvc_column_text%5D%0A%20%20%20%20%20%20%20%20%3Cdiv%20class%3D%22faq-anim-wrap%22%3E%0A%20%20%20%20%20%20%20%20%20%20Our%20news%20generation%20service%20produces%20media%E2%80%91ready%20stories%20that%20land%20national%20coverage.%20We%20combine%20strategic%20insight%2C%20newsroom%E2%80%91standard%20copywriting%20and%20creative%20development%20to%20meet%20the%20demands%20of%20busy%20news%20desks.%0A%20%20%20%20%20%20%20%20%3C%2Fdiv%3E%0A%20%20%20%20%20%20%20%20%5B%2Fvc_column_text%5D%0A%20%20%20%20%20%20%5B%2Fvc_tta_section%5D%0A%0A%20%20%20%20%20%20%5Bvc_tta_section%20title%3D%22Why%20is%20news%20generation%20so%20effective%20for%20PR%3F%22%20tab_id%3D%22news_faq_q2%22%5D%0A%20%20%20%20%20%20%20%20%5Bvc_column_text%5D%0A%20%20%20%20%20%20%20%20%3Cdiv%20class%3D%22faq-anim-wrap%22%3E%0A%20%20%20%20%20%20%20%20%20%20It%20places%20your%20brand%20at%20the%20centre%20of%20the%20wider%20news%20agenda%2C%20leveraging%20conversations%20people%20already%20care%20about.%20The%20result%20is%20fast%2C%20relevant%2C%20high%E2%80%91quality%20coverage%20that%20builds%20credibility%20and%20authority.%0A%20%20%20%20%20%20%20%20%3C%2Fdiv%3E%0A%20%20%20%20%20%20%20%20%5B%2Fvc_column_text%5D%0A%20%20%20%20%20%20%5B%2Fvc_tta_section%5D%0A%0A%20%20%20%20%20%20%5Bvc_tta_section%20title%3D%22How%20do%20you%20create%20media%E2%80%91ready%20stories%3F%22%20tab_id%3D%22news_faq_q3%22%5D%0A%20%20%20%20%20%20%20%20%5Bvc_column_text%5D%0A%20%20%20%20%20%20%20%20%3Cdiv%20class%3D%22faq-anim-wrap%22%3E%0A%20%20%20%20%20%20%20%20%20%20We%20start%20with%20a%20strong%20insight%20and%20develop%20an%20angle%20aligned%20to%20your%20brief.%20Our%20creatives%2C%20copywriters%20and%20media%20relations%20specialists%20craft%20stories%20to%20national%20newsroom%20standards%2C%20ready%20to%20file.%0A%20%20%20%20%20%20%20%20%3C%2Fdiv%3E%0A%20%20%20%20%20%20%20%20%5B%2Fvc_column_text%5D%0A%20%20%20%20%20%20%5B%2Fvc_tta_section%5D%0A%0A%20%20%20%20%20%20%5Bvc_tta_section%20title%3D%22What%20assets%20can%20support%20a%20news%20generation%20story%3F%22%20tab_id%3D%22news_faq_q4%22%5D%0A%20%20%20%20%20%20%20%20%5Bvc_column_text%5D%0A%20%20%20%20%20%20%20%20%3Cdiv%20class%3D%22faq-anim-wrap%22%3E%0A%20%20%20%20%20%20%20%20%20%20We%20think%20visually%20from%20the%20outset.%20Depending%20on%20the%20concept%20we%20produce%20award%E2%80%91winning%20photography%2C%20animation%2C%20video%2C%20interactive%20quizzes%20or%20puzzles%2C%20and%20campaign%20microsites%20%E2%80%94%20all%20created%20to%20boost%20pickup%20and%20engagement.%0A%20%20%20%20%20%20%20%20%3C%2Fdiv%3E%0A%20%20%20%20%20%20%20%20%5B%2Fvc_column_text%5D%0A%20%20%20%20%20%20%5B%2Fvc_tta_section%5D%0A%0A%20%20%20%20%20%20%5Bvc_tta_section%20title%3D%22Can%20research%20be%20included%3F%22%20tab_id%3D%22news_faq_q5%22%5D%0A%20%20%20%20%20%20%20%20%5Bvc_column_text%5D%0A%20%20%20%20%20%20%20%20%3Cdiv%20class%3D%22faq-anim-wrap%22%3E%0A%20%20%20%20%20%20%20%20%20%20Yes.%20We%20often%20integrate%20OnePoll%20research%20%E2%80%94%20from%20quick%20opinion%20polling%20to%20in%E2%80%91depth%20white%20papers.%20Credible%20data%20adds%20weight%20and%20helps%20secure%20broader%20%E2%80%9Cwipe%E2%80%91out%E2%80%9D%20coverage.%0A%20%20%20%20%20%20%20%20%3C%2Fdiv%3E%0A%20%20%20%20%20%20%20%20%5B%2Fvc_column_text%5D%0A%20%20%20%20%20%20%5B%2Fvc_tta_section%5D%0A%0A%20%20%20%20%20%20%5Bvc_tta_section%20title%3D%22How%20successful%20are%20your%20campaigns%3F%22%20tab_id%3D%22news_faq_q6%22%5D%0A%20%20%20%20%20%20%20%20%5Bvc_column_text%5D%0A%20%20%20%20%20%20%20%20%3Cdiv%20class%3D%22faq-anim-wrap%22%3E%0A%20%20%20%20%20%20%20%20%20%20Our%20results%20speak%20for%20themselves%3A%20in%202025%20we%20secured%20more%20than%20%3Cstrong%3E60%2C000%20pieces%20of%20coverage%3C%2Fstrong%3E%2C%20averaging%20%3Cstrong%3E68%20pieces%20per%20campaign%3C%2Fstrong%3E%20across%20national%2C%20regional%20and%20online%20outlets.%0A%20%20%20%20%20%20%20%20%3C%2Fdiv%3E%0A%20%20%20%20%20%20%20%20%5B%2Fvc_column_text%5D%0A%20%20%20%20%20%20%5B%2Fvc_tta_section%5D%0A%0A%20%20%20%20%20%20%5Bvc_tta_section%20title%3D%22Do%20you%20guarantee%20top%E2%80%91tier%20media%20coverage%3F%22%20tab_id%3D%22news_faq_q7%22%5D%0A%20%20%20%20%20%20%20%20%5Bvc_column_text%5D%0A%20%20%20%20%20%20%20%20%3Cdiv%20class%3D%22faq-anim-wrap%22%3E%0A%20%20%20%20%20%20%20%20%20%20Yes.%20We%20set%20a%20minimum%20KPI%20of%20%3Cstrong%3E4%C3%97%20top%E2%80%91tier%20national%20pieces%3C%2Fstrong%3E%20for%20every%20campaign%20and%20continue%20working%20until%20it%E2%80%99s%20delivered.%0A%20%20%20%20%20%20%20%20%3C%2Fdiv%3E%0A%20%20%20%20%20%20%20%20%5B%2Fvc_column_text%5D%0A%20%20%20%20%20%20%5B%2Fvc_tta_section%5D%0A%0A%20%20%20%20%20%20%5Bvc_tta_section%20title%3D%22How%20does%20SWNS%20Media%20Group%20access%20help%20distribution%3F%22%20tab_id%3D%22news_faq_q8%22%5D%0A%20%20%20%20%20%20%20%20%5Bvc_column_text%5D%0A%20%20%20%20%20%20%20%20%3Cdiv%20class%3D%22faq-anim-wrap%22%3E%0A%20%20%20%20%20%20%20%20%20%20As%20part%20of%20SWNS%20%E2%80%94%20the%20UK%E2%80%99s%20largest%20independent%20press%20agency%20%E2%80%94%20we%20have%20direct%20newswire%20access%20to%20file%20your%20story%20straight%20to%20national%20desks%20across%20the%20country%20for%20speed%20and%20reach.%0A%20%20%20%20%20%20%20%20%3C%2Fdiv%3E%0A%20%20%20%20%20%20%20%20%5B%2Fvc_column_text%5D%0A%20%20%20%20%20%20%5B%2Fvc_tta_section%5D%0A%0A%20%20%20%20%20%20%5Bvc_tta_section%20title%3D%22What%20makes%20your%20news%20generation%20offering%20unique%3F%22%20tab_id%3D%22news_faq_q9%22%5D%0A%20%20%20%20%20%20%20%20%5Bvc_column_text%5D%0A%20%20%20%20%20%20%20%20%3Cdiv%20class%3D%22faq-anim-wrap%22%3E%0A%20%20%20%20%20%20%20%20%20%20A%2040%E2%80%91year%20newsroom%20heritage%2C%20a%20strategic%20insight%E2%80%91first%20approach%2C%20full%20visual%20production%20capability%20and%20direct%20national%20distribution%20%E2%80%94%20a%20combination%20that%20consistently%20produces%20agenda%E2%80%91setting%20coverage.%0A%20%20%20%20%20%20%20%20%3C%2Fdiv%3E%0A%20%20%20%20%20%20%20%20%5B%2Fvc_column_text%5D%0A%20%20%20%20%20%20%5B%2Fvc_tta_section%5D%0A%0A%20%20%20%20%5B%2Fvc_tta_accordion%5D%0A%0A%20%20%5B%2Fvc_column%5D%0A%5B%2Fvc_row%5D%0A%0A%3C%21--%20%3D%3D%3D%3D%3D%3D%20DESIGN%3A%20Title%20accent%2C%20right%20%27%2B%27%20icon%2C%20minimal%20borders%2C%20background%20%3D%3D%3D%3D%3D%3D%20--%3E%0A%3Cstyle%3E%0A%20%20%2F%2A%20Section%20background%20to%20match%20your%20light-beige%20card%20%2A%2F%0A%20%20.faq-wrap%20%7B%0A%20%20%20%20background%3A%20%23f7f2ef%3B%20%2F%2A%20adjust%20if%20your%20page%20background%20differs%20%2A%2F%0A%20%20%20%20padding%3A%2024px%2022px%2018px%2022px%3B%0A%20%20%20%20border-radius%3A%208px%3B%0A%20%20%7D%0A%0A%20%20%2F%2A%20Title%20styling%3A%20black%20%2B%20red%20word%20%2A%2F%0A%20%20.faq-heading%20.wpb_wrapper%20.faq-title%20%7B%0A%20%20%20%20font-weight%3A%20700%3B%20color%3A%20%23222%3B%0A%20%20%7D%0A%20%20.faq-heading%20.wpb_wrapper%20.faq-title-accent%20%7B%0A%20%20%20%20font-weight%3A%20700%3B%20color%3A%20%23ec1d24%3B%0A%20%20%7D%0A%0A%20%20%2F%2A%20Accordion%20container%20clean%20look%20%2A%2F%0A%20%20.faq-accordion%20.vc_tta.vc_general%2C%0A%20%20.faq-accordion%20.vc_tta-panels%20%7B%20border%3A%200%20%21important%3B%20background%3A%20transparent%3B%20%7D%0A%0A%20%20.faq-accordion%20.vc_tta-panel%20%7B%0A%20%20%20%20border%3A%200%20%21important%3B%0A%20%20%20%20background%3A%20transparent%3B%0A%20%20%7D%0A%20%20.faq-accordion%20.vc_tta-panel-heading%20%7B%0A%20%20%20%20background%3A%20%23ffffff%3B%0A%20%20%20%20border%3A%201px%20solid%20%23e8e6e4%3B%0A%20%20%20%20border-radius%3A%206px%3B%0A%20%20%20%20padding%3A%2013px%2044px%2013px%2016px%3B%20%2F%2A%20space%20for%20%2B%20icon%20on%20right%20%2A%2F%0A%20%20%20%20margin-bottom%3A%2010px%3B%0A%20%20%20%20position%3A%20relative%3B%0A%20%20%20%20transition%3A%20box-shadow%20.2s%20ease%2C%20transform%20.2s%20ease%3B%0A%20%20%7D%0A%20%20.faq-accordion%20.vc_tta-panel-heading%3Ahover%20%7B%0A%20%20%20%20box-shadow%3A%200%202px%2010px%20rgba%280%2C0%2C0%2C.06%29%3B%0A%20%20%20%20transform%3A%20translateY%28-1px%29%3B%0A%20%20%7D%0A%0A%20%20%2F%2A%20Title%20text%20%2A%2F%0A%20%20.faq-accordion%20.vc_tta-panel-title%20%3E%20a%20%7B%0A%20%20%20%20font-weight%3A%20600%3B%0A%20%20%20%20color%3A%20%232a2a2a%3B%0A%20%20%20%20line-height%3A%201.3%3B%0A%20%20%20%20letter-spacing%3A%200%3B%0A%20%20%7D%0A%0A%20%20%2F%2A%20Custom%20%22%2B%22%20%E2%80%94%20red%2C%20right-aligned%3B%20becomes%20%22%E2%80%93%22%20when%20open%20%2A%2F%0A%20%20.faq-accordion%20.vc_tta-panel-heading%20.vc_tta-controls-icon%20%7B%0A%20%20%20%20display%3A%20none%20%21important%3B%20%2F%2A%20hide%20WPBakery%20default%20chevron%20%2A%2F%0A%20%20%7D%0A%20%20.faq-accordion%20.vc_tta-panel-heading%3A%3Aafter%20%7B%0A%20%20%20%20content%3A%20%22%2B%22%3B%0A%20%20%20%20position%3A%20absolute%3B%0A%20%20%20%20right%3A%2016px%3B%20top%3A%2050%25%3B%0A%20%20%20%20transform%3A%20translateY%28-50%25%29%3B%0A%20%20%20%20font-weight%3A%20700%3B%0A%20%20%20%20font-size%3A%2018px%3B%0A%20%20%20%20color%3A%20%23ec1d24%3B%20%2F%2A%20brand%20red%20%2A%2F%0A%20%20%20%20line-height%3A%201%3B%0A%20%20%20%20transition%3A%20transform%20.25s%20ease%2C%20color%20.2s%20ease%2C%20opacity%20.2s%20ease%3B%0A%20%20%7D%0A%20%20.faq-accordion%20.vc_active%20.vc_tta-panel-heading%3A%3Aafter%20%7B%0A%20%20%20%20content%3A%20%22%E2%80%93%22%3B%0A%20%20%20%20color%3A%20%23ec1d24%3B%0A%20%20%7D%0A%0A%20%20%2F%2A%20Panel%20body%20%2B%20animation%20area%20%2A%2F%0A%20%20.faq-accordion%20.vc_tta-panel-body%20%7B%0A%20%20%20%20border%3A%200%20%21important%3B%0A%20%20%20%20padding%3A%200%202px%206px%202px%3B%0A%20%20%20%20overflow%3A%20hidden%3B%0A%20%20%7D%0A%0A%20%20%2F%2A%20Fade%20%2B%20slide%20animation%20wrapper%20%2A%2F%0A%20%20.faq-accordion%20.faq-anim-wrap%20%7B%0A%20%20%20%20opacity%3A%200%3B%0A%20%20%20%20transform%3A%20translateY%2810px%29%3B%0A%20%20%20%20transition%3A%20opacity%20.28s%20ease%2C%20transform%20.28s%20ease%3B%0A%20%20%7D%0A%20%20.faq-accordion%20.vc_active%20.faq-anim-wrap%20%7B%0A%20%20%20%20opacity%3A%201%3B%0A%20%20%20%20transform%3A%20translateY%280%29%3B%0A%20%20%7D%0A%0A%20%20%2F%2A%20Copy%20text%20%2A%2F%0A%20%20.faq-accordion%20.vc_tta-panel-body%20p%20%7B%0A%20%20%20%20margin%3A%2012px%202px%204px%202px%3B%0A%20%20%20%20color%3A%20%233a3a3a%3B%0A%20%20%20%20line-height%3A%201.55%3B%0A%20%20%7D%0A%0A%20%20%2F%2A%20Mobile%20polish%20%2A%2F%0A%20%20%40media%20%28max-width%3A%20767px%29%20%7B%0A%20%20%20%20.faq-wrap%20%7B%20padding%3A%2018px%2014px%3B%20%7D%0A%20%20%20%20.faq-accordion%20.vc_tta-panel-heading%20%7B%20padding-right%3A%2040px%3B%20%7D%0A%20%20%20%20.faq-accordion%20.vc_tta-panel-heading%3A%3Aafter%20%7B%20right%3A%2014px%3B%20%7D%0A%20%20%20%20.faq-accordion%20.vc_tta-panel-title%20%3E%20a%20%7B%20font-size%3A%2016px%3B%20%7D%0A%20%20%7D%0A%3C%2Fstyle%3E%0A%0A%3C%21--%20%3D%3D%3D%3D%3D%3D%20JS%3A%20wrapper%20initialisation%20%2B%20optional%20smooth%20scroll%20%3D%3D%3D%3D%3D%3D%20--%3E%0A%3Cscript%3E%0A%20%20%28function%28%29%7B%0A%20%20%20%20function%20wrapBodies%28%29%7B%0A%20%20%20%20%20%20document.querySelectorAll%28%27.faq-accordion%20.vc_tta-panel-body%27%29.forEach%28function%28body%29%7B%0A%20%20%20%20%20%20%20%20if%28%21body.querySelector%28%27.faq-anim-wrap%27%29%29%7B%0A%20%20%20%20%20%20%20%20%20%20var%20wrapper%20%3D%20document.createElement%28%27div%27%29%3B%0A%20%20%20%20%20%20%20%20%20%20wrapper.className%20%3D%20%27faq-anim-wrap%27%3B%0A%20%20%20%20%20%20%20%20%20%20while%20%28body.firstChild%29%20wrapper.appendChild%28body.firstChild%29%3B%0A%20%20%20%20%20%20%20%20%20%20body.appendChild%28wrapper%29%3B%0A%20%20%20%20%20%20%20%20%7D%0A%20%20%20%20%20%20%7D%29%3B%0A%20%20%20%20%7D%0A%20%20%20%20function%20onReady%28fn%29%7B%20%0A%20%20%20%20%20%20if%28document.readyState%20%21%3D%3D%20%27loading%27%29%20fn%28%29%3B%0A%20%20%20%20%20%20else%20document.addEventListener%28%27DOMContentLoaded%27%2C%20fn%29%3B%0A%20%20%20%20%7D%0A%20%20%20%20onReady%28wrapBodies%29%3B%0A%20%20%20%20document.addEventListener%28%27vc_js%27%2C%20wrapBodies%29%3B%20%2F%2F%20WPBakery%20frontend%20editor%20hook%0A%0A%20%20%20%20%2F%2F%20Smooth%20scroll%20to%20opened%20item%20%28handy%20on%20longer%20pages%29%0A%20%20%20%20document.addEventListener%28%27click%27%2C%20function%28e%29%7B%0A%20%20%20%20%20%20var%20link%20%3D%20e.target.closest%28%27.faq-accordion%20.vc_tta-panel-title%20a%27%29%3B%0A%20%20%20%20%20%20if%28%21link%29%20return%3B%0A%20%20%20%20%20%20setTimeout%28function%28%29%7B%0A%20%20%20%20%20%20%20%20var%20panel%20%3D%20link.closest%28%27.vc_tta-panel%27%29%3B%0A%20%20%20%20%20%20%20%20if%28%21panel%29%20return%3B%0A%20%20%20%20%20%20%20%20var%20y%20%3D%20panel.getBoundingClientRect%28%29.top%20%2B%20window.pageYOffset%20-%20100%3B%0A%20%20%20%20%20%20%20%20window.scrollTo%28%7B%20top%3A%20y%2C%20behavior%3A%20%27smooth%27%20%7D%29%3B%0A%20%20%20%20%20%20%7D%2C%20140%29%3B%0A%20%20%20%20%7D%29%3B%0A%20%20%7D%29%28%29%3B%0A%3C%2Fscript%3E%0A[\/vc_raw_html][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”161517″][vc_column column_width_percent=”100″ gutter_size=”3″ back_image=”97231″ back_repeat=”no-repeat” back_position=”right bottom” overlay_alpha=”50″ radius=”lg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”105807″ back_color_type=”uncode-solid” back_color_solid=”#c2e370″ back_size=”286px” el_class=”swns-card-block”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”125082″ limit_content=””][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_left_tablet” medium_width=”0″ align_mobile=”align_left_mobile” mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”787852″][vc_column_text uncode_shortcode_id=”746437″]<\/p>\n

\"\"<\/p>\n

As part of SWNS Media Group, we offer direct access to the newswire, filing your story to the national news desks up and down the country, and with minimum KPIs of 4x top tier pieces of coverage on every campaign, we’ll continue to work on the project until that’s delivered.<\/p>\n

[\/vc_column_text][vc_button button_color=”color-191632″ border_width=”0″ scale_mobile=”no” button_color_type=”uncode-palette” uncode_shortcode_id=”558583″ link=”url:https%3A%2F%2Fswnsmediagroup.com%2F|target:_blank”]Visit SWNS[\/vc_button][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”610876″][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”p” text_font=”font-561908″ text_size=”h1″ text_transform=”uppercase” uncode_shortcode_id=”128288″]News Generation case studies[\/vc_custom_heading][uncode_index el_id=”index-145650″ loop=”size:2|order_by:date|post_type:portfolio|tax_query:188,-210|taxonomy_count:10″ screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ gutter_size=”3″ post_items=”media|featured|onpost|original,title,link|default|default_size” portfolio_items=”media|featured|onpost|original,title,link|default|default_size” infinite=”yes” infinite_button=”yes” infinite_hover_fx=”outlined” infinite_button_outline=”yes” infinite_button_color=”color-191632″ single_text=”overlay” single_width=”6″ images_size=”one-one” single_shape=”round” radius=”lg” single_overlay_color=”color-nhtu” single_overlay_opacity=”20″ single_overlay_visible=”yes” single_overlay_anim=”no” single_text_visible=”yes” single_text_anim=”no” single_v_position=”bottom” single_padding=”2″ single_title_semantic=”p” single_title_dimension=”h2″ single_border=”yes” uncode_shortcode_id=”440400″ infinite_button_text=”Load more” infinite_button_color_type=”uncode-palette”][\/vc_column][\/vc_row][vc_section back_color=”color-191632″ overlay_alpha=”50″ uncode_shortcode_id=”766018″ back_color_type=”uncode-palette”][vc_row row_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”889710″][vc_column column_width_percent=”100″ gutter_size=”3″ back_color=”color-xsdn” overlay_alpha=”50″ radius=”lg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”954746″ back_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”p” uncode_shortcode_id=”113901″]To learn more about our best-in-class news generation services, contact our team today:[\/vc_custom_heading][uncode_block id=”95259″ inside_column=”yes”][\/vc_column][vc_column width=”1\/2″][vc_gmaps latlon=”51.519380,-0.105640″ map_color=”color-lxmt” ui_color=”” zoom=”14″ map_saturation=”-100″ map_brightness=”5″ uncode_shortcode_id=”101708″ map_color_type=”uncode-palette”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”107703″ limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-291174″ overlay_alpha=”50″ radius=”lg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”183185″ back_color_type=”uncode-palette”][vc_icon position=”left” icon=”fa fa-map” icon_color=”color-191632″ size=”fa-2x” uncode_shortcode_id=”232978″ icon_color_type=”uncode-palette” title=”London”]21 Farringdon Road, London, EC1M 3HA[\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”107703″ limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-291174″ overlay_alpha=”50″ radius=”lg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”667896″ back_color_type=”uncode-palette”][vc_icon position=”left” icon=”fa fa-map” icon_color=”color-191632″ size=”fa-2x” uncode_shortcode_id=”364027″ icon_color_type=”uncode-palette” title=”Bristol”]Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU[\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”107703″ limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-291174″ overlay_alpha=”50″ radius=”lg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”122632″ back_color_type=”uncode-palette”][vc_icon position=”left” icon=”fa fa-map” icon_color=”color-191632″ size=”fa-2x” uncode_shortcode_id=”828254″ icon_color_type=”uncode-palette” title=”New York”]450 Lexington Ave, New York, NY 10017<\/span>[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_row el_class=”faq-wrap”][vc_column][vc_column_text]<\/p>\n


\n[vc_custom_heading text=”Frequently Asked<\/span> Questions<\/span>” font_container=”tag:h2|text_align:left” use_theme_fonts=”yes” el_class=”faq-heading”]<\/p>\n


\n[vc_tta_accordion
\nc_icon=”none”
\nactive_section=””
\nno_fill=”true”
\ncollapsible_all=”true”
\nspacing=”8″
\nshape=”square”
\ncolor=”white”
\ngap=”0″
\nel_class=”faq-accordion”
\n]<\/p>\n

[vc_tta_section title=”What does 72Point\u2019s news generation service do?” tab_id=”news_faq_q1″]
\n[vc_column_text]<\/p>\n

Our news generation service produces media\u2011ready stories that land national coverage. We combine strategic insight, newsroom\u2011standard copywriting and creative development to meet the demands of busy news desks.<\/div>\n

[\/vc_column_text][vc_tta_section title=”Why is news generation so effective for PR?” tab_id=”news_faq_q2″][vc_column_text]<\/p>\n

It places your brand at the centre of the wider news agenda, leveraging conversations people already care about. The result is fast, relevant, high\u2011quality coverage that builds credibility and authority.<\/div>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”How do you create media\u2011ready stories?” tab_id=”news_faq_q3″][vc_column_text]<\/p>\n

We start with a strong insight and develop an angle aligned to your brief. Our creatives, copywriters and media relations specialists craft stories to national newsroom standards, ready to file.<\/div>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”What assets can support a news generation story?” tab_id=”news_faq_q4″][vc_column_text]<\/p>\n

We think visually from the outset. Depending on the concept we produce award\u2011winning photography, animation, video, interactive quizzes or puzzles, and campaign microsites \u2014 all created to boost pickup and engagement.<\/div>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Can research be included?” tab_id=”news_faq_q5″][vc_column_text]<\/p>\n

Yes. We often integrate OnePoll research \u2014 from quick opinion polling to in\u2011depth white papers. Credible data adds weight and helps secure broader \u201cwipe\u2011out\u201d coverage.<\/div>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”How successful are your campaigns?” tab_id=”news_faq_q6″][vc_column_text]<\/p>\n

Our results speak for themselves: in 2025 we secured more than 60,000 pieces of coverage<\/strong>, averaging 68 pieces per campaign<\/strong> across national, regional and online outlets.<\/div>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Do you guarantee top\u2011tier media coverage?” tab_id=”news_faq_q7″][vc_column_text]<\/p>\n

Yes. We set a minimum KPI of 4\u00d7 top\u2011tier national pieces<\/strong> for every campaign and continue working until it\u2019s delivered.<\/div>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”How does SWNS Media Group access help distribution?” tab_id=”news_faq_q8″][vc_column_text]<\/p>\n

As part of SWNS \u2014 the UK\u2019s largest independent press agency \u2014 we have direct newswire access to file your story straight to national desks across the country for speed and reach.<\/div>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”What makes your news generation offering unique?” tab_id=”news_faq_q9″][vc_column_text]<\/p>\n

A 40\u2011year newsroom heritage, a strategic insight\u2011first approach, full visual production capability and direct national distribution \u2014 a combination that consistently produces agenda\u2011setting coverage.<\/div>\n

[\/vc_column_text][\/vc_tta_section][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Coverage is our bread and butter, and when it comes to news generation, nobody does it better.<\/p>\n","protected":false},"author":2,"featured_media":97140,"parent":97191,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-97188","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nNews Generation | 72Point<\/title>\n<meta name=\"description\" content=\"Learn more about 72Point\u2019s News PR Agency\u2019s services. London Press Agency with experience in generating media results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/us\/services\/news-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News Generation | 72Point\" \/>\n<meta property=\"og:description\" content=\"Learn more about 72Point\u2019s News PR Agency\u2019s services. London Press Agency with experience in generating media results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/us\/services\/news-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T15:37:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/07\/SWNS_VAN_GOGH_091-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.72point.com\/us\/services\/news-generation\/\",\"url\":\"https:\/\/www.72point.com\/us\/services\/news-generation\/\",\"name\":\"News Generation | 72Point\",\"isPartOf\":{\"@id\":\"https:\/\/www.72point.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.72point.com\/us\/services\/news-generation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.72point.com\/us\/services\/news-generation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/07\/SWNS_VAN_GOGH_091-scaled-1.jpg\",\"datePublished\":\"2023-07-15T15:19:13+00:00\",\"dateModified\":\"2026-01-14T15:37:07+00:00\",\"description\":\"Learn more about 72Point\u2019s News PR Agency\u2019s services. London Press Agency with experience in generating media results.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.72point.com\/us\/services\/news-generation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.72point.com\/us\/services\/news-generation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.72point.com\/us\/services\/news-generation\/#primaryimage\",\"url\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/07\/SWNS_VAN_GOGH_091-scaled-1.jpg\",\"contentUrl\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/07\/SWNS_VAN_GOGH_091-scaled-1.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"( for 72Point Ltd ). Artist Ruddy Muddy paints diry Motopoint van with with a Van Gogh image.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.72point.com\/us\/services\/news-generation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.72point.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\/\/www.72point.com\/us\/services\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"News Generation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.72point.com\/#website\",\"url\":\"https:\/\/www.72point.com\/\",\"name\":\"72Point.\",\"description\":\"Creative PR Agency | Unrivalled Media Distribution | 72Point\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.72point.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"News Generation | 72Point","description":"Learn more about 72Point\u2019s News PR Agency\u2019s services. London Press Agency with experience in generating media results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.72point.com\/us\/services\/news-generation\/","og_locale":"en_US","og_type":"article","og_title":"News Generation | 72Point","og_description":"Learn more about 72Point\u2019s News PR Agency\u2019s services. London Press Agency with experience in generating media results.","og_url":"https:\/\/www.72point.com\/us\/services\/news-generation\/","og_site_name":"72Point.","article_modified_time":"2026-01-14T15:37:07+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/07\/SWNS_VAN_GOGH_091-scaled-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.72point.com\/us\/services\/news-generation\/","url":"https:\/\/www.72point.com\/us\/services\/news-generation\/","name":"News Generation | 72Point","isPartOf":{"@id":"https:\/\/www.72point.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.72point.com\/us\/services\/news-generation\/#primaryimage"},"image":{"@id":"https:\/\/www.72point.com\/us\/services\/news-generation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/07\/SWNS_VAN_GOGH_091-scaled-1.jpg","datePublished":"2023-07-15T15:19:13+00:00","dateModified":"2026-01-14T15:37:07+00:00","description":"Learn more about 72Point\u2019s News PR Agency\u2019s services. London Press Agency with experience in generating media results.","breadcrumb":{"@id":"https:\/\/www.72point.com\/us\/services\/news-generation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.72point.com\/us\/services\/news-generation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.72point.com\/us\/services\/news-generation\/#primaryimage","url":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/07\/SWNS_VAN_GOGH_091-scaled-1.jpg","contentUrl":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/07\/SWNS_VAN_GOGH_091-scaled-1.jpg","width":2560,"height":1707,"caption":"( for 72Point Ltd ). Artist Ruddy Muddy paints diry Motopoint van with with a Van Gogh image."},{"@type":"BreadcrumbList","@id":"https:\/\/www.72point.com\/us\/services\/news-generation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.72point.com\/us\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/www.72point.com\/us\/services\/"},{"@type":"ListItem","position":3,"name":"News Generation"}]},{"@type":"WebSite","@id":"https:\/\/www.72point.com\/#website","url":"https:\/\/www.72point.com\/","name":"72Point.","description":"Creative PR Agency | Unrivalled Media Distribution | 72Point","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.72point.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/pages\/97188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/comments?post=97188"}],"version-history":[{"count":3,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/pages\/97188\/revisions"}],"predecessor-version":[{"id":97612,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/pages\/97188\/revisions\/97612"}],"up":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/pages\/97191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/media\/97140"}],"wp:attachment":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/media?parent=97188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}