{"id":97185,"date":"2023-07-17T14:57:05","date_gmt":"2023-07-17T13:57:05","guid":{"rendered":"https:\/\/www.72point.com\/pr-case-studies\/"},"modified":"2025-11-07T15:52:20","modified_gmt":"2025-11-07T15:52:20","slug":"pr-case-studies","status":"publish","type":"page","link":"https:\/\/www.72point.com\/us\/services\/pr-case-studies\/","title":{"rendered":"PR Case Studies"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;92845&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;lg&#8221; uncode_shortcode_id=&#8221;247280&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;887068&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;114552&#8243;]<span class=\"TextRun SCXW95847253 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW95847253 BCX0\">One of the most significant benefits of incorporating storytelling into PR campaigns is the ability to <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW95847253 BCX0\">humanise<\/span><span class=\"NormalTextRun SCXW95847253 BCX0\"> the brand<\/span><span class=\"NormalTextRun SCXW95847253 BCX0\">.\u00a0 <\/span><span class=\"NormalTextRun SCXW95847253 BCX0\">Emotions are powerful drivers of decision-making, and when stakeholders feel a deep emotional connection with a brand, they are more likely to support it.<\/span><\/span><span class=\"EOP SCXW95847253 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Sourcing case studies for PR campaigns can be a highly effective way to build trust, credibility, and engagement with your audience. At 72Point, we invest significant time and effort into crafting compelling narratives.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Take a look at our recent work below.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][vc_button button_color=&#8221;color-158269&#8243; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fshare-eu1.hsforms.com%2F1pT0AvKJGQ5e7697ZLi1Eywewiec&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;339803&#8243;]Request Case Studies Rate Card [\/vc_button][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;100361&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;387259&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-561908&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;184610&#8243;]Case study examples[\/vc_custom_heading][uncode_index el_id=&#8221;index-145650&#8243; loop=&#8221;size:2|order_by:date|post_type:portfolio|tax_query:194,-210|taxonomy_count:10&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; gutter_size=&#8221;3&#8243; post_items=&#8221;media|featured|onpost|original,title,link|default|default_size&#8221; portfolio_items=&#8221;media|featured|onpost|original,title,link|default|default_size&#8221; infinite=&#8221;yes&#8221; infinite_button=&#8221;yes&#8221; infinite_hover_fx=&#8221;outlined&#8221; infinite_button_outline=&#8221;yes&#8221; infinite_button_color=&#8221;color-191632&#8243; single_text=&#8221;overlay&#8221; single_width=&#8221;6&#8243; images_size=&#8221;one-one&#8221; single_shape=&#8221;round&#8221; radius=&#8221;lg&#8221; single_overlay_color=&#8221;color-nhtu&#8221; single_overlay_opacity=&#8221;20&#8243; single_overlay_visible=&#8221;yes&#8221; single_overlay_anim=&#8221;no&#8221; single_text_visible=&#8221;yes&#8221; single_text_anim=&#8221;no&#8221; single_v_position=&#8221;bottom&#8221; single_padding=&#8221;2&#8243; single_title_semantic=&#8221;p&#8221; single_title_dimension=&#8221;h2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;137621&#8243; infinite_button_text=&#8221;Load more&#8221; infinite_button_color_type=&#8221;uncode-palette&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-191632&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;155955&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;954746&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; uncode_shortcode_id=&#8221;342238&#8243;]For case study consultancy, contact our team here:[\/vc_custom_heading][uncode_block id=&#8221;95259&#8243; inside_column=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_gmaps latlon=&#8221;51.519380,-0.105640&#8243; map_color=&#8221;color-lxmt&#8221; ui_color=&#8221;&#8221; zoom=&#8221;14&#8243; map_saturation=&#8221;-100&#8243; map_brightness=&#8221;5&#8243; uncode_shortcode_id=&#8221;101708&#8243; map_color_type=&#8221;uncode-palette&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;107703&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-291174&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;183185&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-map&#8221; icon_color=&#8221;color-191632&#8243; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;232978&#8243; icon_color_type=&#8221;uncode-palette&#8221; title=&#8221;London&#8221;]21 Farringdon Road, London, EC1M 3HA[\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;107703&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-291174&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;667896&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-map&#8221; icon_color=&#8221;color-191632&#8243; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;364027&#8243; icon_color_type=&#8221;uncode-palette&#8221; title=&#8221;Bristol&#8221;]Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU[\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;107703&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-291174&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;122632&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-map&#8221; icon_color=&#8221;color-191632&#8243; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;198436&#8243; icon_color_type=&#8221;uncode-palette&#8221; title=&#8221;New York&#8221;]<span data-teams=\"true\">450 Lexington Ave, New York, NY 10017<\/span>[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We harness the power of real-life success stories to elevate your brand&#8217;s image and drive meaningful results in your PR campaigns. 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