{"id":97141,"date":"2023-08-01T13:57:12","date_gmt":"2023-08-01T12:57:12","guid":{"rendered":"https:\/\/www.72point.com\/about-us\/"},"modified":"2023-08-01T13:57:12","modified_gmt":"2023-08-01T12:57:12","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.72point.com\/us\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” uncode_shortcode_id=”129520″][vc_column width=”2\/3″][vc_custom_heading heading_semantic=”h1″ text_font=”font-561908″ text_size=”h1″ text_weight=”700″ text_transform=”uppercase” uncode_shortcode_id=”185072″ subheading=”72Point is a story-first agency, where unrivalled journalist relationships meet strategic, measurable PR.”]About Us[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”507273″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”166520″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”150782″][vc_single_image media=”92944″ media_width_percent=”100″ shape=”img-round” radius=”lg” uncode_shortcode_id=”164740″][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”152265″][vc_column_text text_lead=”yes” uncode_shortcode_id=”854305″]72Point was founded by SWNS journalists, who were on the receiving end of press releases that routinely failed to cut through. Using media insight to reimagine PR, it has grown into a multi-faceted creative agency delivering 360-degree campaigns which move the nation into action.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”181096″][vc_column width=”2\/12″][\/vc_column][vc_column width=”2\/3″][vc_column_text text_lead=”yes” css_animation=”bottom-t-top” animation_speed=”600″ uncode_shortcode_id=”802991″]<\/p>\n

\"\"<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”195341″][vc_column column_width_percent=”100″ gutter_size=”3″ back_color=”color-lxmt” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ radius=”lg” width=”1\/1″ uncode_shortcode_id=”102913″ back_color_type=”uncode-palette”][vc_empty_space empty_h=”1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”898746″][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”102227″][vc_column_text uncode_shortcode_id=”122981″]Since the early 2000s we\u2019ve grown our skills to reflect how stories land in consumers\u2019 lives, ensuring we deliver big results across digital, social and traditional media.<\/p>\n

Our continued relationship with SWNS means all our content passes the editorial judgement of the toughest newsrooms before stopping thumb-scrolling consumers in their tracks.<\/p>\n

We aren\u2019t curtailed by sector challenges. From automotive to health, FMCG to tourism, charity to dating apps – we find the narrative and make you newsworthy.<\/p>\n

In short, great ideas are at the heart of everything we do.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_left_tablet” medium_width=”0″ align_mobile=”align_left_mobile” mobile_width=”0″ radius=”lg” width=”1\/2″ uncode_shortcode_id=”124896″][vc_single_image media=”93713″ media_width_use_pixel=”yes” media_ratio=”one-one” shape=”img-round” radius=”lg” uncode_shortcode_id=”417848″ media_width_pixel=”450″][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

72Point is a story-first agency, where unrivalled journalist relationships meet strategic, measurable PR.<\/p>\n","protected":false},"author":2,"featured_media":97143,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-97141","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nAbout us - 72Point.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/us\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us - 72Point.\" \/>\n<meta property=\"og:description\" content=\"72Point is a story-first agency, where unrivalled journalist relationships meet strategic, measurable PR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/us\/about-us\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2023\/07\/72Point_timeline-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.72point.com\/us\/about-us\/\",\"url\":\"https:\/\/www.72point.com\/us\/about-us\/\",\"name\":\"About us - 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