{"id":97138,"date":"2023-08-07T09:54:20","date_gmt":"2023-08-07T08:54:20","guid":{"rendered":"https:\/\/www.72point.com\/media-distrubution\/"},"modified":"2023-08-07T09:54:20","modified_gmt":"2023-08-07T08:54:20","slug":"media-distrubution","status":"publish","type":"page","link":"https:\/\/www.72point.com\/us\/services\/news-generation\/media-distrubution\/","title":{"rendered":"Press Release Distribution"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;166520&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;150782&#8243;][vc_single_image media=&#8221;93728&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; shape=&#8221;img-round&#8221; radius=&#8221;lg&#8221; uncode_shortcode_id=&#8221;126229&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;152265&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;362342&#8243;]At the end of the day, it is the role of the PR industry to deliver compelling content for our clients to both the media and a consumer audience, and this is something that 72Point specialises in.<\/p>\n<p>Each of our campaigns has a <strong>unique media distribution strategy,<\/strong> featuring outreach to our vast network of key journalist contacts across national media, lifestyle and consumer press, a media sell-in process lasting up to 2 weeks and newswire services.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;195341&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;102913&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;898746&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;102227&#8243;][vc_column_text uncode_shortcode_id=&#8221;612073&#8243;]Staying close to the ever-changing media agenda, our team are constantly connecting the gaps between journalist demands and the objectives of our clients.<\/p>\n<p>Our continued relationship with SWNS means all our content passes the editorial judgement of the toughest newsrooms before stopping thumb-scrolling consumers in their tracks. We&#8217;ll place your story on a dedicated newswire, accessed by all of the top national news desks every day.<\/p>\n<p>We\u2019ll create your campaign from scratch but are equally happy to provide consultancy and distribute existing stories for maximum impact. The proof is in the pudding, with our campaigns generating unrivalled levels of media coverage, and coming with a minimum KPI of 4 top-tier publications running your story.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-191632&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_left_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;223894&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon icon=&#8221;fa fa-quote-left&#8221; size=&#8221;fa-3x&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; text_weight=&#8221;800&#8243; text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;204265&#8243; icon_color_type=&#8221;uncode-solid&#8221; icon_color_solid=&#8221;#c2e370&#8243; el_class=&#8221;newsgen-icon-stat&#8221;]&#8221;&#8230;No matter the brief, 72Point always find a way to create a strong news angle that ultimately delivers impactful media coverage.\u201d<\/p>\n<p><strong>Gareth Lucy,<\/strong> Communications Director, Essity[\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;131379&#8243;][vc_column width=&#8221;2\/12&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text uncode_shortcode_id=&#8221;164385&#8243;]We stay close to the everchanging news agenda to ensure we are adaptable for our clients, we offer a great network of journalists across national media, lifestyle, health, consumer lifestyle proactively connecting the gaps between journalist demands and requests and needs and wants from our clients.[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-191632&#8243; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;766018&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;889710&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;954746&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; uncode_shortcode_id=&#8221;137722&#8243;]To find out more about our Media Distribution services, contact us below:[\/vc_custom_heading][uncode_block id=&#8221;95259&#8243; inside_column=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_gmaps latlon=&#8221;51.519380,-0.105640&#8243; map_color=&#8221;color-lxmt&#8221; ui_color=&#8221;&#8221; zoom=&#8221;14&#8243; map_saturation=&#8221;-100&#8243; map_brightness=&#8221;5&#8243; uncode_shortcode_id=&#8221;101708&#8243; map_color_type=&#8221;uncode-palette&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;107703&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-291174&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;183185&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-map&#8221; icon_color=&#8221;color-191632&#8243; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;232978&#8243; icon_color_type=&#8221;uncode-palette&#8221; title=&#8221;London&#8221;]21 Farringdon Road, London, EC1M 3HA[\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;107703&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-291174&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;667896&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-map&#8221; icon_color=&#8221;color-191632&#8243; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;364027&#8243; icon_color_type=&#8221;uncode-palette&#8221; title=&#8221;Bristol&#8221;]Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU[\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;107703&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-291174&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;122632&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon position=&#8221;left&#8221; 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