{"id":97111,"date":"2025-11-05T11:43:13","date_gmt":"2025-11-05T11:43:13","guid":{"rendered":"https:\/\/www.72point.com\/geo-report-2025\/"},"modified":"2025-11-11T14:38:32","modified_gmt":"2025-11-11T14:38:32","slug":"geo-report-2025","status":"publish","type":"page","link":"https:\/\/www.72point.com\/us\/geo-report-2025\/","title":{"rendered":"Hold the Front Page"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section back_image=&#8221;95692&#8243; back_attachment=&#8221;fixed&#8221; overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;187486&#8243;][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;919211&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;101785&#8243; css=&#8221;.vc_custom_1759247886161{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;}&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;464002&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;152572&#8243; css=&#8221;.vc_custom_1762518973843{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;}&#8221;][vc_single_image media=&#8221;97154&#8243; media_width_use_pixel=&#8221;yes&#8221; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;646617&#8243; media_width_pixel=&#8221;150&#8243;][vc_single_image media=&#8221;97079&#8243; media_width_percent=&#8221;80&#8243; css_animation=&#8221;alpha-anim&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;874133&#8243;][vc_single_image media=&#8221;97079&#8243; media_width_percent=&#8221;90&#8243; css_animation=&#8221;alpha-anim&#8221; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;127561&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-902003&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-994623&#8243; text_space=&#8221;fontspace-321324&#8243; css_animation=&#8221;typewriter&#8221; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;876820&#8243; heading_custom_size=&#8221;2em&#8221;]Traditional Media\u2019s<br \/>\nInfluence in the Age of AI[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][vc_button button_color=&#8221;color-jevc&#8221; radius=&#8221;btn-round&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-902003&#8243; font_weight=&#8221;100&#8243; letter_spacing=&#8221;fontspace-321324&#8243; border_width=&#8221;0&#8243; link=&#8221;url:%23download&#8221; uncode_shortcode_id=&#8221;508714&#8243; el_class=&#8221;btn-xl&#8221; button_color_type=&#8221;uncode-palette&#8221;]Download the report[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;978099&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-902003&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-994623&#8243; text_space=&#8221;fontspace-321324&#8243; css_animation=&#8221;typewriter&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;666114&#8243; heading_custom_size=&#8221;2.5em&#8221;]Traditional Media\u2019s<br \/>\nInfluence in the Age of AI[\/vc_custom_heading][vc_single_image media=&#8221;97033&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;right&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;194161&#8243; media_width_pixel=&#8221;450&#8243;][vc_single_image media=&#8221;97033&#8243; media_width_use_pixel=&#8221;yes&#8221; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;903539&#8243; media_width_pixel=&#8221;250&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;653299&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; preserve_border=&#8221;yes&#8221; preserve_border_tablet=&#8221;yes&#8221; preserve_border_mobile=&#8221;yes&#8221; border_color=&#8221;color-jevc&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;194680&#8243; border_color_type=&#8221;uncode-palette&#8221; css=&#8221;.vc_custom_1759243034868{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;}&#8221; back_color_type=&#8221;uncode-palette&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-902003&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-994623&#8243; text_space=&#8221;fontspace-321324&#8243; css_animation=&#8221;typewriter&#8221; uncode_shortcode_id=&#8221;177820&#8243; heading_custom_size=&#8221;3.5em&#8221;]In 2025, generative artificial intelligence has become a primary gateway to knowledge.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;164605&#8243;]It no longer just retrieves information; it creates it, summarises it, and presents it in the language of authority. The result is an information ecosystem where credibility must be earned not only with people but with machines.<\/p>\n<p>This white paper combines research from 72Point and OnePoll, based on a survey of 5,020 UK adults, with insights from Purposeful Relations on the emerging field of Generative Engine Optimisation, or GEO. Together, these perspectives reveal a communications landscape in transition.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;211817&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-902003&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-994623&#8243; text_space=&#8221;fontspace-321324&#8243; css_animation=&#8221;typewriter&#8221; uncode_shortcode_id=&#8221;151118&#8243; heading_custom_size=&#8221;4em&#8221;]Topics explored:[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;959756&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;907212&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_single_image media=&#8221;97164&#8243; media_width_use_pixel=&#8221;yes&#8221; uncode_shortcode_id=&#8221;441452&#8243; media_width_pixel=&#8221;100&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-902003&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-994623&#8243; text_space=&#8221;fontspace-321324&#8243; css_animation=&#8221;typewriter&#8221; uncode_shortcode_id=&#8221;185995&#8243; heading_custom_size=&#8221;2em&#8221;]GEO vs SEO:[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text uncode_shortcode_id=&#8221;332896&#8243;]Why the future of search belongs to generative engines, not traditional algorithms.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;137189&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_single_image media=&#8221;97165&#8243; media_width_use_pixel=&#8221;yes&#8221; uncode_shortcode_id=&#8221;154214&#8243; media_width_pixel=&#8221;100&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-902003&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-994623&#8243; text_space=&#8221;fontspace-321324&#8243; css_animation=&#8221;typewriter&#8221; uncode_shortcode_id=&#8221;133144&#8243; heading_custom_size=&#8221;2em&#8221;]Trust &amp; Credibility:[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text uncode_shortcode_id=&#8221;315829&#8243;]How misinformation spreads &#8211; and how comms leaders can counteract it.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;959756&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;164432&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_single_image media=&#8221;97166&#8243; media_width_use_pixel=&#8221;yes&#8221; uncode_shortcode_id=&#8221;691005&#8243; media_width_pixel=&#8221;100&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-902003&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-994623&#8243; text_space=&#8221;fontspace-321324&#8243; css_animation=&#8221;typewriter&#8221; uncode_shortcode_id=&#8221;194892&#8243; heading_custom_size=&#8221;2em&#8221;]AI Discovery &amp; Storytelling:[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text uncode_shortcode_id=&#8221;322209&#8243;]Making your brand discoverable and credible in a GEO-shaped ecosystem.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;206043&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_single_image media=&#8221;97167&#8243; media_width_use_pixel=&#8221;yes&#8221; uncode_shortcode_id=&#8221;180532&#8243; media_width_pixel=&#8221;100&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-902003&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-994623&#8243; text_space=&#8221;fontspace-321324&#8243; css_animation=&#8221;typewriter&#8221; uncode_shortcode_id=&#8221;175182&#8243; heading_custom_size=&#8221;2em&#8221;]Exclusive Insights:[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text uncode_shortcode_id=&#8221;124842&#8243;]New data on consumer perceptions of AI trust and misinformation, unveiled for the first time.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;958205&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;211817&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-902003&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-994623&#8243; text_space=&#8221;fontspace-321324&#8243; css_animation=&#8221;typewriter&#8221; uncode_shortcode_id=&#8221;152080&#8243; heading_custom_size=&#8221;4em&#8221;]Why read?[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; 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