Video content brings your story to life. Our broadcast PR team are experts in news production and directing, supplying high quality video content to the nation’s leading brands and agencies.
Journalists look for engaging content, shareable moments that transform your idea into a creative campaign. Visual assets increase your chance of getting picked up by leading media outlets.
Throughout 2022 our team handled over 200 video briefs for our clients, ranging from product launches, stunts, scenic drone footage, celebrity activations and everything in-between.
We consult on the best video content for your campaign:
- News video
- Branded video
- Social video
- B‑roll video package
- Drone and aerial photography and video
- Stunt activation
- Mini docs for news and branded content
Video For Digital PR
Digital publishers love great video content, it’s a win, win. Creative visuals supply the publisher with highly engaging, measurable content to populate their pages and engage audiences, and generate clicks. This provides you, with engagement, metrics and a great entry point to the websites that dictate the national agenda.
Tailored to your brief, we can craft a full, in-depth video strategy or if you have an existing PR idea that you want to our team to shoot, our team can direct and deliver.
Frequently Asked Questions
Our video content brings your story to life. The 72Point broadcast and PR video team specialise in news production, directing, filming, and creative storytelling. We deliver high-quality video content for leading brands and agencies, from news-style packages to product launches, stunts, social video and more.
Journalists look for engaging, visually compelling content that transforms your idea into something newsworthy and shareable. Strong video assets increase your chances of coverage across national news, digital publishers, lifestyle outlets and social platforms — boosting reach, engagement, and talkability.
- News video
- Branded video
- Social video
- B‑roll video package
- Drone and aerial photography and video
- Stunt activation
- Mini docs for news and branded content
Across 2025 our team handled over 200+ video briefs covering product launches, stunts, drone work, celebrity activations and more.
Yes — digital publishers love high-impact video content. Creative visuals help them drive clicks, engagement and dwell time. For brands, video provides measurable performance and a powerful entry point into major publisher sites that shape the national news agenda.
Absolutely. We can build a full, end-to-end video strategy tailored to your brief, or we can shoot and direct your existing PR idea. Whether you need a complete campaign or a standalone production day — our team adapts to your needs.
We guide the creative from the outset — advising on the strongest angles, visual style, format, scripting, and distribution strategy. Every element is aligned with your campaign goals and tailored for broadcast, social or digital use.
We combine newsroom experience, broadcast-level production and strategic PR insight to create video content that performs. With in-house aerial capability, creative insight and editorial expertise, our videos are designed for attention, coverage and measurable impact.
To find out more about our Video PR services, download our ratecard below:
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017