As part of a leading UK press agency, and news PR specialists, our news generation services have become a daily staple of our campaigns and the stories that power the media agenda.
With 40 years’ experience of supplying news content to the nationals, our team of creatives, copywriters and media relations experts create stories that always meet the high demands of even the busiest of news desks.
Our strategic approach to landing column inches and coverage will often start with a crucial insight, uncovering an interesting and relevant angle to align with your brief.
We’re always thinking visual, so we’ll then look at how best to bring the essence of the creative idea to life. Ranging from award-winning photography, animation, video production to interactive quizzes, puzzles and microsite design, our team specialises in creating assets that supplement your story and serve both your audience and the national media.
Research is another handy tool that we utilise to land wipe-out coverage, tapping into the expertise of our OnePoll team. Whether it’s a simple opinion poll or a more in depth white paper, adding research to your campaign boost your chances of landing in the media.
Our results speak for themselves. Throughout 2022, we secured more than 60,000 pieces of coverage for our clients, averaging 68 pieces per campaign.
As part of SWNS Media Group, we offer direct access to the newswire, filing your story to the national news desks up and down the country, and with minimum KPIs of 4x top tier pieces of coverage on every campaign, we’ll continue to work on the project until that’s delivered.
To learn more about our best-in-class news generation services, contact our team today:
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017