Celebrating 54 years of pizza express with the Lucre Group
72Point collaborated with The Lucre Group to create an excellent brand moment for their client Pizza Express, maximising the special opening of Pizza Express Langham Place, Oxford Circus – which celebrates 54 years since the restaurant’s opening.
Lucre had the creative idea of bringing Oxford Street to a standstill with a synchronised pizza flare performed by over 50 pizzaiolos, with 72Point shooting the video content and landing the story in 30 publications, including Telegraph, Metro, Independent, Sun, Mirror and Standard.
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