MENOPAUSE

Menopause is no longer on the hush hush. Our campaign with Essity aims to educate and spark debate on the symptoms of pre-menopause, peri and post-menopause.

We carried out the UK’s largest ever study into the menopause, discovering that women associate just 5 symptoms (hot flushes, night sweats, tiredness, sleep difficulties and irregular periods) with the natural stage of their life, when there are in fact 62.  

We enlisted specialist Dr Naomi Potter to raise awareness of the lesser-known symptoms, such as weak bones and restless legs, to let the public know that these are also a completely normal part of the menopause.  

Our research arm of the business, OnePoll, carried out extensive research, polling 5,000 women pre-menopause, in peri and post-menopause to discover that women are still relatively clueless about what happens to their bodies.  

Just one per cent of women were aware of unusual symptoms such as urinary frequency, and four in ten are unsure whether it can be hereditary in terms of the age it starts, or symptoms suffered.  

The campaign supports Essity’s launch of a new online menopause community and has lead to the production of a series of educational packs to help women understand about the menopause and it’s impact on their physical condition.  

We are proud to be part of this important conversation.