We hosted an exclusive Journalism Briefing Event at art’otel in Hoxton, bringing together top industry experts Jane Hamilton, Susanna Galton, and Katie Earlam. The discussion focused on the evolving challenges in journalism and explored how PR professionals can play a vital role in supporting the media landscape.
Key highlights included:
📵 Ditch the Database Dependence: Solely relying on purchased media lists won’t cut it. Building and nurturing your own journalist contacts is where long-term value lies. Real relationships > cold contacts.
🤝 Trust and Transparency Win Every Time: Strong PR is built on genuine relationships. Be open, be honest, and show up for your media contacts—it’s the foundation for consistent, credible coverage.
📸 Visuals Speak Louder Than Words: A powerful image can do what paragraphs can’t. From setting the tone to driving engagement, strong visuals are essential to shaping stories that land.
You can request the full recording of the session on the form below
View our Highlight Video ✳︎