Traditional Media’sInfluence in the Age of AI
In 2025, generative artificial intelligence has become a primary gateway to knowledge.
It no longer just retrieves information; it creates it, summarises it, and presents it in the language of authority. The result is an information ecosystem where credibility must be earned not only with people but with machines.
This white paper combines research from 72Point and OnePoll, based on a survey of 5,020 UK adults, with insights from Purposeful Relations on the emerging field of Generative Engine Optimisation, or GEO. Together, these perspectives reveal a communications landscape in transition.
Topics explored:
GEO vs SEO:
Why the future of search belongs to generative engines, not traditional algorithms.
Trust & Credibility:
How misinformation spreads – and how comms leaders can counteract it.
AI Discovery & Storytelling:
Making your brand discoverable and credible in a GEO-shaped ecosystem.
Exclusive Insights:
New data on consumer perceptions of AI trust and misinformation, unveiled for the first time.
Why read?
#1
Designed specifically for senior comms leaders navigating the AI revolution.
#2
Discover how GEO is reshaping earned media, trust, and the news agenda.
#3
Gain the knowledge and tools to future-proof your comms strategy.
#4
Get insights from thought leaders at the forefront of the GEO conversation.
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