If you’re working in PR, social, or brand communications, this is one you won’t want to miss. Join us for The Visual Newsroom Shift: Creators, Culture & Coverage — a high‑impact morning masterclass from PinPep on the new rules of visual storytelling in a world where news now moves at the speed of social.
We’re diving into how creators, culture and newsroom expectations are reshaping what gets published — and how brands can produce visuals that feel editorial, credible and genuinely pick‑up‑worthy.
When?
Wednesday 1st April
08:30–11:00
Where?
London (TBC)
Why Attend?
Newsrooms, social teams and creators are shifting fast — and the gap between what brands make and what journalists use is wider than ever. This session will break down what’s changed, what still matters, and what you need to know to land visuals that resonate across platforms.
You’ll leave with practical, newsroom-led insights on building photography and social video that avoids the traps of overbranding, overproducing, or missing the cultural moment.
There’ll also be coffee, breakfast bites and optional networking to round off the morning.
Speakers
Katie Earlam – Managing Director, 72Point
Joe Pepler – Creative Director, PinPep
James Pinniger – Director of Visual Operations, PinPep
Jon Eastman – Creative Director, Creatorville
Sam Barcroft – CEO, Creatorville
Schedule
08:30 – Arrival + coffee
09:00 – Building brand‑relevant pics without overdoing it — Joe Pepler & James Pinniger
09:30 – The social‑first newsroom with Creatorville — Jon Eastman & Sam Barcroft
10:00 – What picture desks want — Moderator: Katie Earlam + National Picture Editor Panel
10:30 – Optional networking
11:00 – Close