Without setting clear and defined mechanisms, you run the risk of not optimising your budget and throwing money down an endless pit without seeing any return.
At 72Point, we strongly believe that performance analytics is of vital importance to the PR industry and have worked on crafting a service that plugs the gap in the market in fully drilling down into the impact of brilliant creative ideas.
Highly Measurable Assets
Our campaigns consist of highly measurable assets, that go a long way into determining the impact of activities. We won’t start work on a project until we’ve agreed what to benchmark it by, and this will be at the forefront of the post-campaign review.
Furthermore, we have developed bespoke brand measurement services, and can give unique insight into how your brand is performing amongst its competitors, and where you could be looking at opportunities to improve. We can measure brand sentiment, share of voice, coverage, competitor landscape and more to get a handle on the performance of your brand in the current market.
Frequently Asked Questions
72Point helps PR teams, brands, and agencies accurately measure and understand the performance of their campaigns. We specialise in PR performance analytics, providing data driven insights into how creative ideas land with audiences. Our approach ensures your PR activity generates measurable results, clear ROI, and actionable recommendations - so no budget is wasted.
Performance analytics gives PR teams clarity, accountability, and strategic direction. Without a defined measurement framework, it’s easy to invest in campaigns without knowing what impact they deliver. At 72Point, we benchmark success before a campaign launches and analyse performance throughout, helping teams optimise storytelling, increase coverage impact, and make smarter decisions for future activity.
We measure a wide range of highly trackable PR assets, including digital content, media coverage, creative campaign outputs, and audience engagement indicators. From day one, we agree on campaign benchmarks that guide the entire process and shape your post campaign review - every asset we create is built with measurability and performance visibility in mind.
Yes — 72Point provides comprehensive brand measurement and competitor insight tools. We analyse key metrics such as brand sentiment, share of voice, media coverage impact, competitor landscape, and market perception. These insights reveal how your brand performs in real time - and highlight opportunities for growth, differentiation, and improved communication strategy.
We work with PR agencies, in house marketing teams, brands, communications leads, and campaign managers who want to bring greater accountability and intelligence to their work. Whether we’re running large scale national PR campaigns or niche targeted activity - our analytics help us understand and significantly improve our impact.
72Point blends newsroom expertise with advanced PR analytics. Unlike agencies that focus solely on generating coverage, we go deeper - examining how and why our campaign performed, what audiences responded to, and how our brand is positioned in the wider market. Our unique combination of creative understanding and data driven insight gives us a clearer picture of campaign value and future opportunities.
For more information about our performance analytics services, contact us here:
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017