Spreading Good Vibrations

Working with Fuse PR and their client Vodafone to spread good vibrations and make festivals more inclusive for people who are deaf and hard-of-hearing.

The tech giant developed a state-of-the-art haptic suit that vibrates in time to the beat of the music, bringing that one-of-a-kind live festival feeling to a wider audience. 

One festival goer from Hackney who trialled the suit at Mighty Hoopla festival described ‘feeling like superman’. The suits allow users to feel the music through multi-sensory feedback, delivered through vibrations across 24 touchpoints on the wrists, ankles and torso. 

We were proud to work on this ground-breaking campaign, securing coverage across both print and digital outlets in The Times, Sun, Metro, Star, Mirror, MailOnline, Express and more.