Extra, Extra! Read all about it! To launch the latest series of Bridgerton, PLAY took Lady Whistledown on tour.
Netflix had a mega-hit on their hands following corset-ripping first season of Bridgerton.
Now the pressure was on, and we were asked to create a fan-first moment ahead of season 2.
Utilising the series’ infamous Lady Whistledown’s Papers, we recreated 3000 special editions featuring Golden Tickets with a URL – go the site, enter your details and you may win the chance to attend the world premiere.
Hitting the streets on Manchester, Birmingham and London over the course of a week, with Regency-dressed paper distributors and a string quartet entertaining the crowds, the stunt saw thousands of entries and a full guest list for the premiere.
Regional and national coverage was the cherry on the cake.
30 pieces of coverage ✳︎