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Good Old Days




Client: SPANA
Date: 13th June 2017

Project overview

It’s official – life really was “better in the old days”, according to a new study.

Half of adults over the age of 50 agree that life in the past was preferable to today, compared to just 19 per cent who think the present day is best.

Seven in 10 people think that the past was better as there was not so much traffic on the roads, while 68 per cent say things used to be built to last.

Having the freedom to go out to play at an early age and the fact people had more respect for each other also feature highly on the list of things that were better years ago.

Additionally 53 per cent of the older generation liked the fact there were more ‘bobbies on the beat’ and the same percentage were happier that not everything could be broadcast on the internet.

Four in 10 of people miss classic TV shows such as Morecambe and Wise, while 36 per cent think music – including bands like The Beatles – was better in the past.

Animal charity SPANA carried out the research ahead of International Working Animal Day (15 June) to raise awareness about the fundamental role that working animals, such as horses and donkeys, played in Britain’s past – a role they continue to play in developing countries today.

Daily Express Coverage for SPANA
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Iceni Magazine Coverage for SPANA
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The Daily Express in print
The Sunday Times
The Sun in print
The Daily Mirror in print
The Daily Mail in print
The Daily Star in print
The Herald in print
The Sunday Express in print
The Scottish Daily Mail in print
The Express and Sar in print
The Sun
The Scottish Sun
The London Economic
Yours Magazine
Iceni Magazine
and many more!