Perfect Woman




Client: Remington
Date: 23rd November 2012

Project overview

The perfect woman does not exist, a study of men has controversially revealed. In fact, NONE of the 2,000 men studied described their partner as flawless.

Whilst modern day men may be quick to talk about their ‘ideal woman’, it may not be what they want in reality- the research found that men actually rated their partner at just 67%, with common shortfalls including a bad temper, a dislike for sport and an obsession with cleanliness.