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Lifetime of Injuries

Nelson's Arnicare



Client: Nelson’s Arnicare
Date: 13th July 2017

Project overview

The average Brit will suffer 4,944 injuries and minor ailments over the course of their lifetime, a survey has found.

Each year, cuts, bruises, bugs and colds mean the average adult will be in pain or feel under the weather a total of 61 times.

On top of that, over the average lifetime, Brits will also end up with two verrucas and one broken bone.

It also emerged more than a third of people admit to being accident-prone, with one in four saying an injury or illness has led to them missing an important event such as a birthday party, wedding or even a funeral.

A spokesman for Arnicare, which commissioned the research, said: “We all have times where we feel ill or pick up some kind of injury, whether they are minor bruises or colds or more serious bugs and broken bones.”

The poll, of 2,000 adults, found the average Brit will endure 10 headaches a year – 810 over a lifetime.

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