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Average 50-Something



Client: Nationwide
Date: 27th April 2017

Project overview

The average fifty-something prefers Queen over The Rolling Stones, Grease over Ghostbusters and loves a repeat of Only Fools and Horses, according to new research.

The Nationwide Financial Planning study of 2,000 adults aged 50 to 59 shows the average has been in a relationship for over 23 years and earns just over £19,000 a year for working 21 hours a week.

And despite being halfway to a hundred, the average person still has a number of things to tick off their bucket list such as seeing the Northern Lights, visiting a dream destination and swimming with dolphins.

However, despite big plans for the future, the average adult over 50 has just £4,511.36 in savings, and only £297.29 disposable income each month.

A fifth of those polled do not have a penny to their name in savings, and top worries for this age group revolve around money and lack of plans in place for the future.