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Living Beyond Our Means

Vantage Leasing

Details

Client: Vantage Leasing
Date: April 30 2018

Results

157 pieces of coverage
1,080,000 coverage views
4,380,000 daily readership

Project overview

Client Brief

Vantage leasing were looking for a project to appeal to financial e-magazines and widen their audience to reach new potential clients. They wanted to focus on the topic of buying a car with savings vs buying a car on credit, and how many people are stretching their affordability to reach aspirations.

Our Response

Our creative department devised a newsworthy angle of uncovering how many Brits are living beyond their means, using a credit card to deal with excess spending.

The Results

Appealing to financial readerships, we achieved 157 pieces of coverage including major national news publications such as The Mirror and Sun and also business and financial news site Mena FN.

 

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Indy Digi
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Coverage

Print Coverage

The Daily Mirror
The Daily Star
The Metro
The Irish Mirror

Digital Coverage

The Independent 
The Sun 
The Mirror 

 

and more