Vantage leasing were looking for a project to appeal to financial e-magazines and widen their audience to reach new potential clients. They wanted to focus on the topic of buying a car with savings vs buying a car on credit, and how many people are stretching their affordability to reach aspirations.
Our creative department devised a newsworthy angle of uncovering how many Brits are living beyond their means, using a credit card to deal with excess spending.
Appealing to financial readerships, we achieved 157 pieces of coverage including major national news publications such as The Mirror and Sun and also business and financial news site Mena FN.
The Daily Mirror
The Daily Star
The Irish Mirror