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Little White Lies Around The Christmas Tree



Client: Braun
Date: Dec 7 2017

11 pieces of coverage
387,000 coverage views

Project overview

The Brief

Braun required “master brand” media activity to maximise the mass appeal of their products for both male and female customers in the run-up to the Christmas period.

The Idea

In a step away from traditional “men vs. women” news stories, the 72Point team came up with a universal concept that highlighted the need for gifts that are both practical and special during the festive season.

The Result

This piece of news-generation focused on what our reactions to Christmas gifts really mean – highlighting annual gift “fails” and Braun’s ability to deliver gifts that you know your loved ones will appreciate and, more importantly, use beyond January. The story achieved over 387,000 coverage views nationwide, encouraging more customers to engage with Braun’s Christmas campaign that underpinned the quality and mass-appeal of their products.