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Inappropiate Halloween Costumes




Client: ChannelMum
Date: October 16 2017

42 pieces of coverage
1,510,000 coverage views

Project overview

The Brief

ChannelMum has achieved great coverage at Halloween with 72Point and in 2017, they wanted to go big.

The Idea

72Point’s unique position inside of the media means that their projects benefit both the brand and the publisher. This project combined national news with a ChannelMum poll, which revealed the Halloween costumes that mums find unacceptable for their kids.

The Result

The project achieved 42 pieces of national coverage in newspapers such as Daily Mail, Metro, as well as news sites and parenting websites, reaching an online readership of 6.53 billion.