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Content. Covered.

Headache-Inducing Puzzle

Heathrow Express

Services

Details

Client: 20th Century Fox
Date: 4th September 2015

Results

20 pieces of coverage
1,620,000 coverage views
1.68 Billion Online Readereship

Project overview

The Brief

Heathrow Express needed assets to increase traffic to their website in time for the official launch. They had a particular interest in the content marketing work of our in-house Design Team, looking to hone in on the simplicity of stress-free, reliable and punctual travel.

The Idea

Our team produced an engaging visual puzzle that challenged the public to spot a train going in the opposite direction to the others in a busy setting, providing the client with an asset that attracted people to their new site and promoted the rail link’s their high-quality service and reliable 15-minute journey time.

The Results

The project was a resounding success, achieving 20 pieces of coverage, 769 social shares and an online readership of over 1.5 billion.